Marketing for Humans

Auteur(s): Christina Frei
  • Résumé

  • Marketing for Humans is a podcast by Christina Frei, creator of Innate Marketing Genius and Generosity Practice. It's about human-scale marketing between humans. Trust is your currency as a service-based business owner. If you can make a difference in potential clients' lives, they will want to do business with you. But how to do this? Chances are, you are not accessing one of your biggest superpowers: your Innate Marketing Genius. Christina Frei talks about this with business owners, sharing the secrets of owning your voice and landing on one core strategy that brings in great clients.
    © 2024 Marketing for Humans
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Épisodes
  • Humane Marketing is a Movement: Sarah Santacroce
    Jun 14 2022

    Marketing for Humans, Bringing the Human Back into Marketing.  Christina Frei is a marketing consultant for solo business owners, creator of Innate Marketing Genius archetype system, and author of the Generosity Practice Book: 40 Days to Unstoppable. She helps you become the compelling expert of your field, so you can get great clients by being you.

    Sarah Santacroce:
    Over a decade of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing.

    As a ‘Hippie turned Business Coach’, Sarah has written two books, hosts the Humane Marketing podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way!

    Sarah shares a fresh perspective and doesn’t shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin’.

    Sarah's Links:
    My visit to Sarah's Humane Marketing show.

    Grow Your Business without Social Media  Workshop

    Sarah Santacroce's Website

    Sarah's YouTube Channel
    Sarah's Twitter Feed
    Sarah's Freebie: The One-Page Marketing Plan - Humane Marketing

    Make Facebook One Click Safer

    The Books Sarah Mentioned:
    The Membership Economy by Robbie Kellman Baxter
    The Art of Gathering by Priya Parker
    The Book of Beautiful Questions by Warren Berger

    Discover your Innate Marketing Genius type here. 

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    47 min
  • How to Get the Most Out of Your Web Designer with Maureen Ciaccio
    Apr 12 2022

    Hiring a web designer is an investment and I want you to feel confident when you do this. Maureen Ciaccio, a web developer and designer in Marlborough, MA, is here to help. She outlines exactly what you need to get the biggest bang for your website dollar. She also addresses why it matters and some of the pitfalls clients encounter along the way.   She’s the perfect person to address this because she’s been creating websites since 2011and has a long track record in the ad and marketing industries.

    Maureen Ciaccio's website

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    42 min
  • How to Be Strategic on LinkedIn and Facebook with Kristi Mitchell
    Apr 5 2022

    Today I am joined by Kristi Mitchell, a digital marketing expert in upstate New York.  Kristi brings calm and sanity to your social media and other digital marketing.  In our conversation, Kristi helps us think strategically about being on social media, and she emphasizes the importance of engaging not just posting.  She also tells us why research is so helpful in your digital marketing. She finally touches on how to make your funnel effective.  Working on a  funnel? Wondering how to be more intentional and strategic on LinkedIn and Facebook? Listen on, my friend.

    Kristi Mitchell's Website

    Discover your Marketing Archetype

    Visit Innate Marketing Genius to find out more.

    Purchase The Generosity Practice Book. 

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    34 min

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