🎙️ Episode Overview: Leanne Dow-Weimer sits down with Darren Lauda, CEO of Outset, to tackle one of the biggest challenges in business: breaking down silos to foster collaboration between marketing, sales, and finance. Darren shares his incredible journey from military service to becoming a tech CEO, offering a masterclass in teamwork, goal setting, and making data work for your business. If you've ever wondered how to align your teams for maximum impact, this episode is for you.

🔑 Key Takeaways:

• The Power of Alignment: Why marketing, sales, and finance must operate as a unified team.
• Data-Informed Decisions: How to create cohort models to measure performance from awareness to bookings—and why finance should be in the room.
• Avoiding Common Pitfalls: How disjointed plans and incomplete data lead to inefficiencies (and how to fix it).
• Future-Proof Strategies: The importance of building scalable processes early, even if you're a small business.
• Candid Insights: Why "celebrating failures" can lead to faster solutions and stronger teamwork.

🎧 Listen now to learn:

• Darren's experience with $6M in inefficient spend and the lessons learned.
• The role of leadership in ensuring cross-functional alignment.
• How AI is reshaping marketing, from outbound strategies to brand-building efforts.
• Why your CEO needs to roll up their sleeves and visit the "gemba."

🔥 Quote of the Episode:

"Don’t come to me with problems unless you’ve got solutions you’re working on."

— Daren Lauda

Connect with Daren:

https://www.linkedin.com/in/darenlauda/

www.outsetops.com

Connect with Leanne:

https://www.linkedin.com/in/leannedow/

www.markigy.com

Get in, we're doing a newsletter

https://markigy.ck.page/ad2ef4f78e

Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

In this episode host Leanne Dow-Weimer is joined by James Furbush, VP of Marketing at AccessOne, to explore how trust is the cornerstone of impactful marketing strategies. Drawing from his experience in healthcare marketing, James shares valuable insights on navigating complex sales cycles, creating content that resonates with diverse stakeholders, and building meaningful, long-term relationships.

1. Trust as a Foundation in Marketing:
   Trust-building is a non-negotiable in healthcare marketing. With complex sales cycles often exceeding 18 months, providing consistent, educational, and empathetic content fosters long-term relationships critical for navigating intricate buyer committees.
2. Content Strategy for Diverse Audiences:
   Tailoring content to different stakeholders, from C-suite executives to operational staff, James shares how finding a way to build value by focusing on the importance of professional development content in an industry often lacking clear career progression resources was foundational to a high-value, trust-building content strategy.
3. Human-Centered Relationship Building:
   Authentic, non-sales-focused interactions create connections that matter. Companies can earn trust and develop lasting partnerships that drive both business and social impact by creating platforms to elevate others' voices, such as interview-based podcasts.

Whether in B2B, B2C, or any industry that values authenticity, this conversation is packed with actionable advice to help elevate your marketing efforts.

Connect with James:

https://www.linkedin.com/in/jamesfurbush/

Connect with Leanne:

https://www.linkedin.com/in/leannedow/

www.markigy.com

MMdosBMaX0EyN9kOjTyt

Get in, we're doing a newsletter

https://markigy.ck.page/ad2ef4f78e

Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

Join Host, Leanne Dow-Weimer and special Guest VIncent Koc futurist and AI expert. During the livestream Vincent shares his groundbreaking insights on using AI as a transformative resource, shifting perspectives for future-proof strategies, and building a marketing powerhouse from the ground up.

Together, we'll uncover how to bring bold ideas to life and create a resilient, agile marketing department prepared for what lies ahead based on an accurate and expert understanding of AI touching on the following takeaways:

• The Shift to Hyper-Personalization: Evolving from basic personalization to hyper-personalization, where artificial intelligence (AI) and machine learning enable brands to deliver genuinely one-on-one experiences. This includes adapting product recommendations and interactions based on individual preferences and behaviors, offering a deeper level of engagement than traditional segmented marketing​
• Privacy and Data Usage Concerns: Privacy issues associated with hyper-personalized marketing are highlighted, especially the tension between consumers' expectations for convenience and the protection of their data. Marketers must recognize the importance of balancing personalization with consent and privacy regulations, as well as the challenges of data hoarding by companies
• The Role of Cultural Differences: Cultural variations in the perception of data usage and privacy are examined, noting that attitudes toward privacy and data sharing vary widely across regions. The speakers discuss how these differences impact marketing strategies and consumer trust in various global markets​

Connect with Vincent:

https://www.linkedin.com/in/koconder/

https://x.com/vincent_koc

Connect with Leanne:

https://www.linkedin.com/in/leannedow/

www.markigy.com

Get in, we're doing a newsletter

https://markigy.ck.page/ad2ef4f78e

Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved