This week, Kate, Jeff, and Nidhi dive into the latest trends shaping media, advertising, and entertainment. From retail media’s rapid growth to the integration of AI in sports, and the ongoing battle for dominance in streaming content, the team covers it all. They also explore the critical role of storytelling in building brands and share their weekend viewing plans.

NEXT WEEK: Earning seasons continues with eBay, Home Depot, Danone, and more!

Thanks for tuning in! If you enjoyed this episode, don’t forget to hit the follow button, and rate us on your favorite podcast platform. And we’d love to hear from you—drop a comment or share your thoughts with us on LinkedIn.

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Discover GroupM's latest ⁠⁠⁠This Year Next Year⁠⁠ ⁠ Forecast here:

https://www.groupm.com/this-year-next-year-2024-global-end-of-year-forecast/

This week, we dive into the highlights of Super Bowl LIX, which achieved a record-breaking 127.7 million viewers across various platforms, including FOX and Tubi. We analyze the implications of this viewership surge for advertisers and discuss how Tubi's simulcast set new streaming records with 15.5 million peak concurrent viewers.

We also explore the growing interest in sports beyond football, focusing on the Rugby Six Nations and its increasing viewership in the UK. Our discussion extends to the performance of European broadcasters, where mixed results reveal shifting dynamics in advertising revenue, particularly in the face of rising digital consumption.

On the economic front, we unpack the latest GDP growth figures from the UK and the U.S., highlighting how inflation continues to impact consumer behavior and retail sales.

Additionally, we cover Fox's strategic acquisition of Red Seat Ventures, aimed at enhancing its connection with audiences through right-leaning podcasts and live events. Google’s impressive turnaround in ad revenue is also examined, with YouTube emerging as a dominant player in TV consumption.

Key Takeaways:

• Record Super Bowl Viewership: Super Bowl LIX attracted 127.7 million viewers, marking a significant increase in audience engagement.

• Tubi's Streaming Success: The platform's simulcast reached 15.5 million peak concurrent viewers, setting new streaming records for the event.

• Rugby Six Nations Growth: Increasing viewership in the UK indicates a broader interest in sports beyond football.

• Mixed Results for European Broadcasters: Shifting dynamics in advertising revenue highlight the importance of digital consumption.
• Economic Insights: The UK shows modest GDP growth while inflation impacts consumer behavior and retail sales in the U.S.
• Fox's Strategic Acquisition: The purchase of Red Seat Ventures aims to connect with audiences through right-leaning podcasts and live events.
• Google's Ad Revenue Turnaround: YouTube reported record ad revenue, solidifying its position as a leader in TV consumption.

NEXT WEEK: Earning seasons continues with Etsy, Cinemark, Booking, Block and more!

Thanks for tuning in! If you enjoyed this episode, don’t forget to hit the follow button, and rate us on your favorite podcast platform. And we’d love to hear from you—drop a comment or share your thoughts with us on LinkedIn.

--

Discover GroupM's latest⁠⁠This Year Next Year⁠⁠ Forecast here:

https://www.groupm.com/this-year-next-year-2024-global-end-of-year-forecast/

• If you are GroupM client or part of WPP, reach out to business.intelligence@GroupM.com for the full report.

This week, we decode the earnings from some of the largest sellers and buyers of advertising including Amazon, Disney, Fox, Snap, Mondelez, and Uber. Plus we look at economic news from Europe and the U.S. and expected implications for advertising growth, including the tariffs now on hold for Canada and Mexico.

NOTE: There was simply too much to cover in one podcast, so we'll tackle Google's results along with the Super Bowl next week.

Key earnings insights include:

• Amazon: Continues to thrive with significant advertising growth driven by its streaming services.
• Fox: Successfully balances traditional cable and streaming, leveraging political and sports advertising.
• Disney: Faces challenges with a slight dip in Disney+ subscribers but maintains profitability in its streaming segment.

We also discuss the performance of major advertisers like Estee Lauder and Capri, who are navigating uneven recovery in the luxury sector, alongside steady growth from CPG giants like Colgate-Palmolive and Mondelez.

Digital endemic companies such as PayPal and Uber show robust revenue growth, with PayPal focusing on AI and partnership scaling, while Uber expands its services into less dense areas.

Finally, we touch on Shein's strategic re-entry into India, reflecting broader shifts in global trade dynamics, and the evolving advertising landscape that demands innovative strategies for brands to stay relevant.

NEXT WEEK: We'll breakdown Google earnings, Super Bowl, earnings from DoorDash, Airbnb, and other CPGs.

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Discover GroupM's latest⁠This Year Next Year⁠Forecast here:

https://www.groupm.com/this-year-next-year-2024-global-end-of-year-forecast/

• If you are GroupM client or part of WPP, reach out to business.intelligence@GroupM.com for the full report.