Simon Crownshaw and Andy Beach delve into the transformative role of artificial intelligence (AI) in the media and entertainment industry. Reflecting on the noteworthy developments of 2023, they emphasize AI's unprecedented impact, particularly in content curation, storage, and search. They discuss the challenges and opportunities stemming from the rapid emergence of AI, predicting an uptick in serious production projects in 2024. Looking forward, they anticipate the stabilization and diversification of ad revenue, experimentation in advertising, and the integration of social commerce into media platforms, emphasizing the need for better monetization and community-centric content experiences. Visit microsoft.com/media for more information on how Microsoft is contributing to the advancement of media and entertainment through technology.

Click here for transcript of this episode.

Simon Crownshaw | LinkedIn

Andy Beach | LinkedIn

Visit Microsoft's Media and Entertainment Industry Solutions site to learn more:  https://www.microsoft.com/en-us/industry/media-entertainment

Discover and follow other Microsoft podcasts at news.microsoft.com/podcasts.

Simon and Andy dive into the whirlwind of recent industry happenings. They cover the resolution of writers' and actors' strikes, noting the positive impact on innovation and content creation. Shifting gears, they discuss the NBA's innovative use of technology, particularly Hawkeye for player tracking, showcasing the intersection of AI and sports. Later, the duo explores the transformative role of AI in advertising, touching on generative AI, data-driven campaigns, and the ethical considerations surrounding privacy. Wrapping up, Simon and Andy explore the future of interactive engagement in media, envisioning more immersive, data-driven viewing experiences.

Click here for transcript of this episode.

Simon Crownshaw | LinkedIn

Andy Beach | LinkedIn

Visit Microsoft's Media and Entertainment Industry Solutions site to learn more:  https://www.microsoft.com/en-us/industry/media-entertainment

Discover and follow other Microsoft podcasts at news.microsoft.com/podcasts.

Simon and Andy are back with a new episode to discuss the role of AI in the media industry, recent writers' and actors' strikes, and the importance of enhancing content creation with technology. They emphasize adaptability and predict AI's transformative impact on the industry.

Click here for transcript of this episode.

Simon Crownshaw | LinkedIn

Andy Beach | LinkedIn

Visit Microsoft's Media and Entertainment Industry Solutions site to learn more:  https://www.microsoft.com/en-us/industry/media-entertainment

Discover and follow other Microsoft podcasts at news.microsoft.com/podcasts.