In this episode of the Membership Geeks Podcast, I dive into the newly enacted "Click to Cancel" regulations introduced by the Federal Trade Commission in the US.

Effective as of January 15, 2025, these regulations mandate that cancelling a subscription must be as easy as signing up.

These new rules directly impact online membership businesses, and I'll be discussing what you need to know to comply and enhance member trust.

In this episode:

• What are the specific requirements of the FTC's click to cancel regulation?
• How should membership site owners adjust their cancellation processes to comply with the new rules?
• What are the implications of these regulations on the clarity and transparency of membership terms?
• Why is it important for membership owners, even those outside of the US, to adhere to these best practices?

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In this episode of the Membership Geeks Podcast, I dive into the essential do’s and don’ts of marketing a membership website.

I share practical tips and advice to help you attract and retain the right members while avoiding common pitfalls.

Whether you're new to marketing or looking to refine your current strategies, this episode is packed with insights to set your membership up for long-term success.

In this episode:

• Why is it crucial to play the long game when marketing a membership site?
• What are the dangers of chasing "magic bean" strategies and how can they be avoided?
• How important is building an email list compared to relying on social media followings?
• What role does social proof and risk reversal play in building trust with potential members?

In this episode, I reflect on how the online membership industry has evolved over the past decade.

From the rise of AI to the decline of gimmicky marketing tactics, we'll explore the trends, challenges, and technological advancements that have shaped the world of online memberships over the past 10 years

Main Questions Addressed:

• How have membership marketing gimmicks and "founding member launches" fallen short, and what strategies have taken their place?
• What impact has subscription fatigue had on the membership industry, and how can providers effectively communicate their value to stand out?
• How has artificial intelligence influenced content creation and marketing within memberships, and what ethical considerations should be taken into account?
• In what ways have membership software and hosted platforms evolved, and how do these advancements affect the choices available for developers and business owners?