Host: Carrie Tuttle
Guest: Michael Gaudet

Michael Gaudet is a 20-year veteran marketing leader andself-professed data guy. He has held senior leadership roles with brands like Getty Images, Swoop Airline, Benevity, and Neo Financial in critical functional areas of digital marketing and media, analytics, and performance marketing.

In his experience leading teams, he emphasizes the importance of aligning marketing and sales, understanding key metrics, and fostering empathy within teams. As he progressed through leadership, he found a couple of books to be valuable resources to him. Listen in to hear his recommendations.

Mike points out that investors are looking for results and accountability is the way to get them. He shared insights on motivating team members through ownership of their own goals how building accountability can change culture.

I appreciated how he reflects on his experiences, includingchallenges faced in leadership and the lessons he took away from those. It’s all about learning. Mike takes a lot of pride in his team's achievements and the things they have gone on to do since he worked with them. Tune in to hear from an inspired leader who believes in accountability and is still a nice guy!

QUOTE-WORTHY MOMENTS:

“It’s a big transition from individual contributor to leader. It’s not about you. It’s about the collective footprint of your team what they were able to do.”

"The highs of leadership are higher. And the lowers are lower than as an individual contributor.”

EPISODE HIGHLIGHTS:

Performance marketing is about driving revenue directly.

Fractional CMOs can integrate deeply with their teams.

Key metrics include annual recurring revenue and lead pipeline.

Marketing and sales must collaborate closely.

Empathy is essential in understanding client needs.

Accountability in teams fosters ownership and success.

Leadership requires a shift from individual to team focus.

Effective communication is crucial for team dynamics.

Motivating teams involves setting their own goals.

Learning from mistakes is vital for growth.

LINKS FROM EPISODE:

Michael Gaudet on LinkedIn: https://www.linkedin.com/in/michaelcgaudet/

Michael’s Website: https://www.eightytwentycmo.com/

Course: Launch Your Successful Fractional Leadership Consultancy in 7 weeks:

https://maven.com/michael-gaudet/launch-your-successful-fractional-leadership-consultancy-in-7-weeks

Books Mentioned:

Fierce Conversations – Susan Scott https://amzn.to/3CzQ3FP

The Coaching Habit – Michael Bungay Stanier https://amzn.to/4hy6O2U

Note: We use affiliate links for recommended resources and might receive a few pennies if you choose to buy something.

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