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In this episode of Inside The Mix, host Marc Matthews takes listeners behind the scenes on his journey to reaching 10,000 monthly Spotify listeners in 2025. Reflecting on his experiences as an independent artist, Marc shares both the wins and the challenges of learning what is music marketing and how to release music independently while maintaining creative authenticity.

Starting with just 300 listeners, Marc’s breakthrough came with releasing his single Waves, reigniting his passion for sharing music with the world. He breaks down the music marketing strategies that helped him grow, from leveraging SubmitHub and social media engagement to experimenting with ad spending. He also discusses how to release your own music effectively, emphasizing the importance of strategic planning, outreach to radio stations and blogs, and the power of a waterfall release strategy to maximize listener engagement.

What You’ll Learn:

• What is music marketing and why it matters for independent artists
• How Marc grew from 300 to 1,700 monthly listeners on Spotify
• The role of SubmitHub, social media, and paid advertising in music promotion
• How to release your own music with a structured launch strategy
• The benefits of a waterfall release strategy for long-term listener growth
• Insights on pitching to radio stations, blogs, and playlist curators
• The highs and lows of promoting music independently

Join Marc as he navigates the realities of independent music promotion, shares his future plans for audience growth, and inspires fellow artists to take charge of their music careers.

Whether you’re a beginner or a seasoned artist, this episode is packed with actionable insights to help you release music independently and market it effectively. Tune in now!

Links mentioned in this episode:

Got a question? I’d love to hear from you! Submit a question, share your social media handles or website, and get featured in a future episode. Plus, one lucky question will win a Starbucks voucher each month!

Support the show

Listen to my new single 'Separation'

Follow Marc Matthews' Socials:
Instagram | YouTube | Synth Music Mastering

Thanks for listening!!

Send me a message

What makes a song truly resonate with listeners? In this episode, Marc Matthews and Aisle9 approach this question head-on by exploring a listener's struggle with finishing their song—feeling that while it’s good, it lacks that captivating quality that makes music unforgettable. Their conversation dives deep into understanding song engagement, examining why some tracks may feel uninspired despite being technically complete.

They unpack what makes a song great, breaking down essential ingredients like creating memorable hooks, enhancing emotional connections, and the role of collaboration in music production. Sharing insights from personal experiences, they discuss how feedback from fellow artists is crucial in refining songs to their fullest potential. They also explore determining when a song is finished and tackle the age-old question: How do you know when a song is finished?

With the fast-paced demands of today’s music industry, they address the importance of balancing quality with the need to release music into the world. From embracing risks in songwriting to the nuances of the creative process, this episode provides actionable insights to help you confidently push your music forward.

Links mentioned in this episode:

Got a question? I’d love to hear from you! Submit a question, share your social media handles or website, and get featured in a future episode. Plus, one lucky question will win a Starbucks voucher each month!

Support the show

Listen to my new single 'Separation'

Follow Marc Matthews' Socials:
Instagram | YouTube | Synth Music Mastering

Thanks for listening!!

Send me a message

Achieving a powerful, well-balanced bass is essential for any great mix. In this episode, Marc Matthews takes you behind the scenes of his latest track, breaking down his process for designing and mixing bass sounds. Whether you're working in Logic Pro or another DAW, these insights will help you create a deep, punchy low-end that enhances your overall production.

What You'll Learn:

• How to make sub bass in Serum for a clean and powerful low-end
• How to create sub bass sounds that sit perfectly in your mix
• Techniques for how to make sub bass sound better layering
• The importance of duplicating and modifying bass tracks for a fuller sound
• Tips for final mixing considerations and blending bass in context

If you've ever struggled with making your bass stand out, this episode is for you! Tune in and start crafting basslines that bring your tracks to life.

Links mentioned in this episode:

Xfer Records Serum Advanced Wavetable Synthesizer

Got a question? I’d love to hear from you! Submit a question, share your social media handles or website, and get featured in a future episode. Plus, one lucky question will win a Starbucks voucher each month!

Support the show

Listen to my new single 'Separation'

Follow Marc Matthews' Socials:
Instagram | YouTube | Synth Music Mastering

Thanks for listening!!