Be Your Own Best Publicist

Melinda Palacio & Lida Sideris

This session offers wisdom from the trenches from award-winning authors on promoting your project. You’ll get practical marketing advice on aspects of building an author platform and putting yourself and your book out there.

Melinda Palacio is an award-winning poet, author, and speaker. She’s the current Poet Laureate of Santa Barbara. Born and raised in South Central Los Angeles, she holds 2 degrees in Comparative Literature, a BA from the UC Berkeley and an MA from UC Santa Cruz. She’s a 2007 PEN America Emerging Voices Fellow and a 2009 poetry alum of the Squaw Valley Community of Writers. Her latest poetry collection is Bird Forgiveness, 2018. She is a master of author self-promotion.

Lida Sideris writes soft-boiled mysteries and was a winner of the Helen McCloy Mystery Writers of America scholarship award. The third installment in her Southern California Mystery series, Murder: Double or Nothing will be released in June by Level Best Books. She’s also wrote The Cookie Eating Fire Dog, a picture book for ages 4-8. She lives in the northern tip of SoCal with her family, rescue dogs and a flock of uppity chickens. She teaches “Be Your Own Best Publicist” at SBWC with Melinda Palacio.

Antoine Wilson’s most recent novel Mouth to Mouth was featured on Barack Obama’s

Summer Reading List and was a finalist for The Scotiabank Giller Prize, the CALIBA Golden

Poppy Award, and the Prix Fitzgerald. Antoine is also the author of the novels Panorama City

and The Interloper, and he is a contributing editor of the literary magazine A Public Space. He’s

a graduate of the Iowa Writers’ Workshop and recipient of a Carol Houck Smith Fiction

Fellowship from the University of Wisconsin.

Zohreh Ghahremani writes for both adults and children. Her debut picture book, Memory

Garden, illustrated by her daughter, Susie, was published by Godwin Books/Macmillan in 2024,

with another picture book about Norooz/Persian New Year to follow in 2026. She published

her first novel, Sky of Red Poppies, in 2010. Her sophomore novel, The Moon Daughter, won

Writer’s Digest Book Awards for Best Literary Fiction. She’s also the author of The Commiserator

(in Persian) and has contributed to numerous other literary volumes.

Moderator, Perie Longo, Santa Barbara Poet Laureate, 2007-2009, has published 4 books of poetry, the latest Baggage Claim (2014) and poems in numerous literary journals. This June will be her 40th year teaching poetry at the Santa Barbara Writers Conference. She’s thrilled and awed to be still poeting and standing.

Melinda Palacio, current Santa Barbara Poet Laureate, is an award-winning writer. From South Central LA, she holds 2 degrees in Comparative Literature. A 2007 PEN America Emerging Voices Fellow and a 2009 poetry alum of the Squaw Valley Community of Writers, she published Bird Forgiveness in 2018.

David Starkey, Santa Barbara’s 2009-2011 Poet Laureate, Founding Director of the Creative Writing Program at SBCC, and the Publisher/Co-editor of Gunpowder Press, published 11 full length collections of poetry and more than 500 poems in literary journals. His novel Poor Ghost was released in March 2024.

Chryss Yost is a Santa Barbara Poet Laureate who served from 2013-2015. She was awarded the 2013 Patricia Dobler Poetry Prize and other honors, including Pushcart Prize nominations. She’s co-editor of Gunpowder Press. Her collection Mouth & Fruit was published 2014, and her poems have been included in the most popular poetry textbooks in the country and widely anthologized elsewhere.

Enid Osborn Poet Laureate of Santa Barbara 2017-2019, published When the Big Wind Comes, set in New Mexico. A Pushcart nominee, her work appears in regional California and Southwest journals. She has a series of themed chapbooks, and she co-edited A Bird Black as the Sun / California Poets on Crows & Ravens in 2011.

Laure-Anne Bosselaar Santa Barbara’s Poet Laureate 2019-2021, is author of 6 collections of poems and is the recipient of a Pushcart. She taught at Emerson, Sarah Lawrence, UCSB, and is part of the faculty at the Solstice Low Residency MFA in Creative Writing. Lately: New and Selected Poems was published January 2024.

Emma Trelles Santa Barbara Poet Laureate 2021-2023, received an Established Artist Fellowship from the California Arts Council. She was named a Poet Laureate Fellow by the Academy of American Poets. Daughter of Cuban immigrants, she’s author of Tropicalia, winner of the Andrés Montoya Prize.

Paul Willis, Santa Barbara Poet Laureate 2011-2013 is an emeritus professor of English at Westmont College. His poems, stories, and essays have appeared in numerous journals and anthologies, and he’s been featured on Verse Daily and The Writer’s Almanac and nominated five times for a Pushcart Prize. His YA Elizabethan time-travel novel, All in a Garden Green, was released in 2020.

To everyone who has attended the Santa Barbara Writers Conference and are now part of our tribe of scribes, here is the first post of the audio from the 2024 conference.

For those of you who have recently discovered the conference and are considering attending, we will be posting the audio periodically so you can get a sense of this amazing week long experience which has been going for over fifty years now.

This first post from the 2024 conference is the Orientation and Welcome which will give you a sense of the conference along with tidbits that will help you get the most from the conference.

We are looking forward to 2025!

Author Matthew Pallamary discussed shamanic practices and ceremonies in the jungle, including the use of psychedelic plant medicines like ayahuasca. He detailed a 10-day program he does in the jungle that involves a cleansing diet and various visionary plants. "Your perception gets more refined. It gets very clear. You start having telepathic experiences. And you really feel like you become a part of the jungle," he said of the experience. Highlighting the importance of altering one's perception to gain new perspectives and understandings, he noted that insights from ayahuasca can be similar to what is gleaned from some types of therapy.

You discover who you are by going into your shadow and integrating those parts of yourself that you have denied, he remarked, adding that every time you bring these parts back to yourself, you're bringing in the energy that you've had to use to keep various traumas in place, and as a result of this, energy becomes more available to you and your awareness expands. The center of the universe is located between one's eyes, he declared, and this represents the shift from personality-centered to essence-centered awareness. Pallamary also talked about his fiction writing process and how the art of storytelling is a form of magic-- the word 'spelling' actually comes from the notion of casting a spell, he pointed out.

Moderator: SBWC faculty member, Marla Miller works with writers on the road to publication, and beyond. Her popular SBWC workshop, Hooking Readers, covers both crafting and marketing tips.

Brook Ashley, is the author of Dare Wright and The Lonely Doll, which features more than four hundred of Dare’s own photographs and an array of other illustrations. Brook Ashley tells Dare’s story as no one else can, as she was Dare’s goddaughter, lifelong friend, and guardian during her final years. She grew up in Wright’s magical New York universe of Edith and The Bears. A former child actress, Brook is a Realtor and a magazine writer in Santa Barbara, CA.

Bee Bloeser, is the author of Vaccines & Bayonets: Fighting Smallpox in Africa amid Tribalism, Terror, and the Cold War. With wide-eyed ideals and two young children, Bee eagerly followed her husband to Africa, where he helped eradicate smallpox, in the 1970s. What she encountered there deepened her love for Africa, while it eroded her naïveté. Bloeser now lives in California and is building a speaking career in the wake of the publication of her book.

Hendrika de Vries is the author of the award-winning memoir When a Toy Dog Became a Wolf and the Moon Broke Curfew. She was a child in Nazi-occupied Amsterdam when girls were to be housewives and mothers. When her father was deported to a POW camp in Germany, and her mother joined the Resistance, she learned to become an empowered woman. She’s a retired Jungian-oriented therapist who used dreams and intuitive imagination to facilitate recovery.

Yvette Keller the author of the Douglas Adams’ London Guide from Herb Lester Associates. Her short fiction leans toward SF/Fantasy at an extravagantly relaxed angle. You can find her work in literary magazines such as Enheduanna, Imitation Fruit Literary Magazine, and The Santa Barbara Literary Journal. For fun, Yvette time travels in self-made historical costumes, and performs in short-form improv and live storytelling shows.

Podcasts & Audiobooks with Lois Phillips, Yvette Keller, Claudia Dunn, and Matthew J. Pallamary

Audiobooks and podcasts are a fast-growing area of publishing. Join this team for an insightful seminar on how to accomplish the goals of getting your book