In the latest episode of the NDA Meets podcast, Editor Justin Pearse sits down with Katie Ingram, Director of Advertising Week Europe. A relatively new appointment to the role, Katie brings with her a wealth of experience across out-of-home, publishing, and industry events, having worked at companies such as CBS Outdoor, Outsmart, and the Evening Standard.

With Advertising Week Europe 2025, for which NDA is a media partner, fast approaching, Katie discusses how the event has evolved over the years, what it represents today, and why it remains one of the most significant gatherings in the industry calendar.

In a wide-ranging conversation, Katie reflects on the power of storytelling and celebrity in advertising. She also discusses the Future is Female Awards, taking part at Advertising Week itself for the first time year, an initiative designed to champion exceptional women making a difference in the industry.

Beyond Advertising Week, Katie talks about her personal passion for advocacy around baby loss awareness, and how marketing and communications can play a critical role in driving conversations around difficult but important social issues.

With optimism for the industry’s future, Katie sees creativity, innovation, and community as the driving forces behind the industry's growth this year.