• [NEWS] Roblox and Fortnite's relationship with Social, AI health coach and how to get Gen Z off their phones

  • Jul 19 2024
  • Durée: 12 min
  • Podcast

[NEWS] Roblox and Fortnite's relationship with Social, AI health coach and how to get Gen Z off their phones

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  • Résumé

  • This week, we’re doing something different: Matt is flying solo to talk about the Top 3 news stories on all things immersive and next gen. First, Matt discusses the challenge brick and mortar retailers face to attract Gen Z customers and how they can embrace tech. Then, Matt delves into brands' relationship with platforms like Fortnite and Roblox. And finally, Matt reviews a story from The Verge about a new AI health initiative. Listen for insights at the intersection of next-gen marketing, immersive platforms and AI!

    Links to stories discussed:

    1. Forbes’ Megan Poinski on How to Make Gen Z Stop Scrolling and Pay Attention
    2. Digiday’s Alexander Lee on Why Fortnite and Roblox still rely on social to drive discovery and engagement of branded experiences
    3. The Verge’s Kylie Robison on Open AI and Arianna Huffington are working together on an ‘AI health coach’

    Learn more about the podcast and Super League here: ⁠⁠⁠https://www.superleague.com/beam-podcast⁠⁠

    Follow Matt here: ⁠⁠https://www.linkedin.com/in/mattedelman/⁠
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