NUDGETALK ASIA

Auteur(s): OGILVY ASIA
  • Résumé

  • Can Behavioral Science be good for your business? For the past 10 years, The Behavioral Science Practice of Ogilvy Consulting has proven time & again that indeed behavioral insights can lead to business growth, innovation and organizational transformation. The Ogilvy Consulting Behavioral Science Practice proudly presents ‘NudgeTalk Asia’. This show provides high-level concepts, insights, and proven techniques that show how Behavioral Science can be a powerful tool for building sales, designing innovations and creating effective change programs for your customers & employees. Every episode will feature real business case studies and expert conversations to tell us how they are nudging customers in exciting new directions with the help of Behavioral Science. Join Ogilvy Consulting’s VP of Behavioral Science, Paolo Mercado as he and our guests explore opportunities for growth, innovation, and sustainability within the nuanced and fascinating world of Asian consumer behavior.
    2023
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Épisodes
  • Empowering Women and Fighting Sexism
    Dec 16 2022

    Welcome back to NudgeTalk Asia, a podcast from Ogilvy Consulting that provides high-level concepts, insights, and proven techniques that show how Behavioral Science can be a powerful tool for building sales, designing innovations and creating effective change programs for your customers & employees. For this episode, host Paolo Mercado is joined by Severine Vauleon, Global Brand Vice President of LUX, who’s spearheading a campaign to highlight the impact of casual sexism faced by women in their everyday lives. As a brand that champion’s women’s self-confidence, LUX has taken up the challenge to fight casual sexism head on, whether it be at work, at home or in society. Severine sits down with Paolo to speak about her work with LUX, their campaign to spotlight casual sexism, and how as one of Unilever's most progressive leaders, she is pivotal to transforming LUX into one of the world’s most used and best loved beauty brands. We hope you join us for this thoughtful episode of NudgeTalk Asia, presented by Ogilvy Consulting!

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    Presented by Ogilvy Consulting

    www.ogilvyconsulting.com

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    27 min
  • Connecting Behavioral Science with Asia
    Nov 23 2022

    Welcome back to NudgeTalk Asia, a podcast from Ogilvy Consulting that provides high-level concepts, insights, and proven techniques that show how Behavioral Science can be a powerful tool for building sales, designing innovations and creating effective change programs for your customers & employees. On this episode, host Paolo Mercado sits down with the Founder of Ogilvy’s Behavioral Science Practice and Vice Chairman of Ogilvy UK, Rory Sutherland. A highly sought after speaker and thought leader in the world of applied behavioral science, Rory is the author of two books: The Wiki Man, and the best-selling book, Alchemy, The Surprising Power of Ideas Which Don't Make Sense. He joins Paolo to discuss ‘weird science’ and the question of whether or not behavioral science is biased towards western, educated, industrialized, rich & developed cultures, as well as if the principles and practices of behavioral science are relevant to Asia. So press play and join us for this insightful episode of NudgeTalk Asia, presented by Ogilvy Consulting!

    Follow Us

    • Twitter @OgilvyConsult
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    • LinkedIn @Ogilvy Consulting

    Presented by Ogilvy Consulting
    www.ogilvyconsulting.com

    Voir plus Voir moins
    26 min
  • Understanding Workplace Mental Health
    Oct 28 2022

    Welcome back to NudgeTalk Asia, a podcast from Ogilvy Consulting that provides high-level concepts, insights, and proven techniques that show how Behavioral Science can be a powerful tool for building sales, designing innovations and creating effective change programs for your customers & employees. On this episode, host Paolo Mercado speaks with the President of the Malaysian Mental Health Association and Adjunct Professor of Psychiatry at Taylor's University Medical School, Malaysia, Dr. Andrew Mohanraj. Dr. Mohanraj joins Paolo to have a thoughtful discussion about workplace mental health in Asia and the challenges faced by companies and employees in a new era where the boundaries between work life and home life are starting to blur. We hope you enjoy this insightful episode of NudgeTalk Asia, presented by Ogilvy Consulting!

    Follow Us

    • Twitter @OgilvyConsult
    • Facebook @Ogilvy Consulting
    • LinkedIn @Ogilvy Consulting

    Presented by Ogilvy Consulting
    www.ogilvyconsulting.com

    Voir plus Voir moins
    39 min

Ce que les auditeurs disent de NUDGETALK ASIA

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