Introduction by Dr Allison Kirsop, CEO of Scientific Writers Ltd.

Dr Julie Ann Lough, science communications specialist with Scientific Writers Ltd, sits down with Susan Willig, CEO of TrueNorth, a healthcare marketing and brand strategy company, to discuss how to find your true self and plan your business journey.

At what point should a healthcare start-up, or early-stage restart, consider bringing in a chief brand strategist, and what are the benefits of that investment to a business? How can companies reflect their true selves?

And… when trying to instigate change in a healthcare setting, how can you gently nudge people in the right direction?

Learn more about Scientific Writers Ltd on our website and LinkedIn.

Find out more about Susan and TrueNorth on her website and LinkedIn.

Other links:

Dr Allison Kirsop - LinkedIn

Mildred Foo - LinkedIn

Dr Julie Ann Lough - LinkedIn

Book a free 20-minute consultation call here.

A Scientific Writers Production 2025

Introduction by Dr Allison Kirsop, CEO of Scientific Writers Ltd.

Dr Julie Ann Lough, science communications specialist with Scientific Writers Ltd, sits down with Dr Carl Saxton, an academic and educational publishing expert.

Carl's work, which involves building teams of diverse experts, from linguists to mathematicians, is instrumental in producing educational books in the sciences.

How can cultural and skills differences be managed when teams of experts are brought together, often remotely from all over the world?

How can authors and publishers be brought on the same journey without overlap of work while better understanding each other's roles?

And do we all need to lay our cards on the table and listen more?

Learn more about Scientific Writers Ltd on our website and LinkedIn.

Find out more about Carl on LinkedIn.

Other links:

Scientific Writers core team

Dr Allison Kirsop - LinkedIn

Mildred Foo - LinkedIn

Dr Julie Ann Lough - LinkedIn

Book a free 20-minute consultation call here.

A Scientific Writers Production 2025

Featuring an introduction by Dr Allison Kirsop, CEO of Scientific Writers Ltd to the episode.

Dr Julie Ann Lough, a science communications specialist with Scientific Writers Ltd, talks with Dr Peter Kirsop, a Senior Lecturer and Deputy Director of Teaching at the School of Chemistry, University of Edinburgh, about working as a team in undergraduate labs.

In his role, Peter often acts as a bridge between academics and students.

How does he manage expectations and bridge generational gaps when working and communication styles differ?

Learn more about Scientific Writers Ltd on our website and LinkedIn.

Find out more about Peter on LinkedIn.

Other links:

Scientific Writers core team

Dr Allison Kirsop - LinkedIn

Mildred Foo - LinkedIn

Dr Julie Ann Lough - LinkedIn

Book a free 20-minute consultation call here.

A Scientific Writers Production 2025