• New brew: How Heaps Normal’s Andy Miller made non-alcoholic beer heaps cool

  • Aug 15 2024
  • Durée: 38 min
  • Podcast

New brew: How Heaps Normal’s Andy Miller made non-alcoholic beer heaps cool

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  • Résumé

  • Is Heaps Normal heaps normal yet? That’s a question we posed to Andy Miller, the beer-branding wunderkind who co-founded the fast-growing, Sydney-based non-alcoholic beer brand. While it’s a staple in pubs, bottle-Os and supermarkets now, it’s easy to forget that Heaps Normal only brewed into existence during the first COVID lockdown in 2020. As the CEO and co-founder, Andy brought the marketing nous needed to successfully launch a challenger brand, previously managing marketing at craft beer company Young Henrys. Together with a brewer and pro surfer, Andy created a booze-free brand that even full-strength beer drinkers don’t hate. It turns out there's a few secrets to that success - and challenges as well. Andy Miller cracks opens a can and gives us a heaps awesome insight on First Act. You can find out more about Heaps Normal here: https://heapsnormal.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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