Episode Summary: Ben Reed, founder of NextGen Sales Leaders, shares his raw entrepreneurial journey—from launching 13 businesses to building a community to combat founder loneliness.

Joined by agency owners and startup founders, all members of Ben's B2B Scaling Community, this roundtable dives into making B2B agency businesses profitable, choosing the right clients for your cold email agency, and general B2B scaling strategies for any B2B business.

What You Will Learn:

• The real reason most agency models break down—and how to fix them.
• Why choosing a niche and saying “no” to complexity helps you scale faster.
• Cold outbound strategies for agency owners, from tools to tactics.
• Ben’s cold email framework for calculating outbound ROI and validating TAM.
• How to structure B2B sales pitch decks and craft winning offers.
• Lessons in failure, persistence, and long-term entrepreneurial vision.

Featured Guest: NextGen Sales System's Community Members

Host: Ben Reed, founder of NextGen Sales Leaders and RevOps.com.

Episode Highlights:

[00:01:30] The Genesis of NextGen: Ben shares the founding story behind the community and the mission to combat entrepreneurial loneliness.

[00:06:45] Building Personal Brand Agencies: Anthony discusses simplifying services, while Ben offers deep operational advice for new agency owners.

[00:21:15] Cold Outreach vs. Warm Growth: The pros, cons, and real margins behind cold outbound agencies.

[01:04:30] Pitching That Closes: A masterclass in structuring pitch decks and sales calls to drive credibility and conversions.

[01:18:20] New Offer Validation: Ben introduces a $1 B2B accelerator and asks the community to help shape its pricing.

[01:29:10] Q&A with Cold Email Founders: Practical tips for building a cold email agency, creating a killer VSL, and scaling from $0 to $100K.

Connect with Ben:

• Community & Course Access: skool.com/outbound-b2b-sales
• RevOps Platform: https://revyops.com
• GTM Signals Sheet (shared live during the call): https://tinyurl.com/signals-gtm
• GTM Cold Email Outbound ROI Calculator: https://tinyurl.com/roi-cold-email

Follow Ben on Social:

• LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/
• YouTube: https://www.youtube.com/channel/UCXGg_D9tQ-uSW0BKFPmMJNQ

Join our FREE Group "Outbound B2B Sales/AI Hackers":

• skool.com/outbound-b2b-sales

Subscribe & Review: Found value in this episode? Subscribe to the NextGen Sales Leaders Podcast for real-talk sales, outbound, and GTM strategies. Drop a review and let us know what resonated!

Episode Summary: Join us as Ben Holly, first sales hire at cyft.ai, shares what’s really working in outbound for 2025. From mastering ICPs to leveraging AI for smarter sales and recruiting, this episode is a no-fluff guide to winning in modern B2B outbound strategies and tactics in 2025.

What You Will Learn:

• Why understanding your ICP on a deep level is the cornerstone of outbound success.
• How to use AI tools like Clay to build high-conversion prospecting lists.
• The difference between demand capture and demand generation roles in sales.
• Why cold outbound and recruiting share the same DNA—and how to win at both.
• Real tactics for building efficient, effective outbound engines in 2025.
• Common mistakes with SDR teams and how to fix them.

Featured Guest: Ben Holly – First Sales Hire at cyft.ai, Outbound Sales & AI Strategist

Host: Ben Reed, host of the Next Gen Sales Leaders Podcast.

Episode Highlights:

[00:02:00] The Real Outbound Lesson for 2025: Ben shares why AI won’t save your outbound without understanding your buyer deeply.

[00:08:45] Go Tribal for ICP: How spending months with customers in the field can unlock million-dollar insights.

[00:16:10] Culture Matters: Why your buyer’s culture could be the key to better cold calls and conversions.

[00:32:15] SDRs and the Market Disconnect: The mismatch between product-market fit and outbound expectations for SDRs.

[00:45:20] The Power of Cold Recruiting: Ben’s process using Clay and AI to hire and raise capital.

[01:05:00] Tool Stack Breakdown: How Ben uses tools like Clay, Apollo, and OpenAI to hyper-filter massive lists.

[01:26:00] Cold Calling with Context: Researching at scale to craft smarter cold call intros that resonate.

[01:40:10] Final Thoughts: Why recruiting, fundraising, sales, and marketing all start with deep list building & real ICP alignment.

Connect with Ben Holly:

• LinkedIn: https://www.linkedin.com/in/benyaminholley/
• Company: https://cyft.ai
• Website: www.Lazysales.xyz
• Youtube: https://www.youtube.com/@LazySalesAutomation
• X: https://x.com/BenyaminHolley

Subscribe & Review: Love this episode? Subscribe to the Next Gen Sales Leaders Podcast for the latest in B2B sales, AI tools, and outbound strategies. If you enjoyed today’s episode, please leave a review!

Follow Ben on Social:

• LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Join our FREE Group "Outbound B2B Sales/AI Hackers":

• https://tinyurl.com/3b5ap97x

Episode Summary: Welcome to the second-ever school group recording of the NextGen Sales Leaders Community! In this unique office hours session, host Ben Reed opens the floor to his community members, diving into real-time challenges and strategies for scaling B2B businesses. From solving entrepreneurial loneliness to navigating the complexities of unit economics, team building, and systemizing operations, this candid and highly tactical session gives listeners a behind-the-scenes look at how B2B entrepreneurs are growing smarter and faster.

What You Will Learn:

• How to think about hiring for low-code/no-code roles in tech-focused B2B services.
• Frameworks for creating repeatable, scalable internal systems and SOPs.
• How to use tools like Lucidchart, Notion, and Upwork to streamline onboarding and delivery.
• The true cost of scaling service businesses and how to avoid unit economic disasters.
• Tips on transitioning from agency work to product-based revenue models like software or IP.
• The power of transparency, team culture, and hiring with vision alignment in mind.

Host: Ben Reed, host of the NextGen Sales Leaders Podcast

Episode Highlights:

[00:01:15] Solving Entrepreneurial Loneliness: Why community and connection are critical in the founder journey.

[00:05:00] Hiring for Growth: How to choose between client-facing talent vs. technical talent in low-code environments.

[00:14:45] Controlling Costs: How to create scalable internal billing for internal resources at an agency or service-based B2B business.

[00:17:20] Ben's Personal Agency Unit Economics: Live walk-through of Ben’s internal unit economics spreadsheet.

[00:28:20] Freelancers vs. Full-Time Hires: Strategic approaches on when to hire part-time vs full-time employees, testing new freelancers, and recruiting via Upwork.

[00:35:34] Hiring the ideal employee: Mental frameworks for thinking about who to hire into your business, what characteristics they should have, and how to align their career goals with your goals of scaling or running your business.

[00:41:30] Creating Redundancy and Avoiding Keyman Risk: The value of cross-training and multiple hires.

[00:50:10] From Agency to Product: Using agency cash flow to build scalable software and IP.

[00:59:00] Ideal Hires and Team Culture: What to look for in early team members and how to build long-term alignment.

[01:06:00] Pricing, Positioning, and Firing Clients: When to raise rates and how to fire clients that don't fit your future vision.

[01:13:00] The Power of Productized Services & Affiliate Revenue: How to scale beyond custom client work.

[01:22:30] Final Advice: How to validate markets and build high-margin businesses with focus and persistence.

Subscribe & Review: Enjoyed this episode? Subscribe to the Next Gen Sales Leaders Podcast for weekly insights from real B2B operators and growth experts. Leave us a review to help more founders discover this B2B scaling podcast and community!

Follow Ben on Social:

• LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Join our FREE Group "Outbound B2B Sales/AI Hackers":

• https://tinyurl.com/3b5ap97x