Épisodes

  • Off the Record — Conversations on the Creative Landscape Trailer

    Off the Record — Conversations on the Creative Landscape Trailer
    Feb 8 2021
    Are you ready to dive into inspiring conversations about the creative landscape? From entrepreneurs to marketers, our host Philipp Baumgaertel sat down to get the scoop on the path to success. Listen to a sneak preview and don't forget to subscribe! Keep an eye out on the Cherrydeck blog (https://blog.cherrydeck.com/), to read more information about our upcoming guests! Host: Philipp Baumgaertel (@philippb_ok) Music: Era Beats (@era_beats93)
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    2 min
  • Becoming Your Own Creative Boss — with Alex Proba, Founder and Creative Director of Studio Proba

    Becoming Your Own Creative Boss — with Alex Proba, Founder and Creative Director of Studio Proba
    Mar 9 2021
    "I just keep pushing and I don't take no for an answer". Graphic designer and renowned artist Alex Proba sat down with us and shared her artistic journey, seeking to inspire potential artists who don’t know how to get started. Growing up in a family of doctors, Alex initially thought that she would take on a career in dentistry. However, just as she was about to attend dental school, she realized this is not where her interests lie. Aiming to study graphic design and interior architecture, Alex traveled to her high school host family in Ohio and busted out her portfolio in only two weeks. Flash forward, Alex has worked as an Art Director for brands such as Kickstarter and NIKE and a Design Director for Mother New York. However, after juggling the typical workdays for years, she felt it was now or never to turn her Studio Proba business into her full-time gig. Alex's story is not only one that will inspire you to become your own boss but shows how influential the people around us can be. Enjoy! - Overview of Episode: [1:26] The beginning [12:50] Braving the jump to New York [27:17] Studio Proba [32:44] Establishing a name for herself [37:28] Pushing to make her dream come true [47:48] Determining who to paint for [53:31] Dealing with copyright issues [58:02] Finding inspiration - Stay up to date with the latest episodes of ‘Off the Record — Conversations on the Creative Landscape’ by “Following” us. Recommend a guest, or yourself, by sending an email to julia@cherrydeck.com :e-mail: - Read more about Alex's story here: https://cherrydeck.com/blog/2021/03/09/alex-proba/ Host: Philipp Baumgaertel (@philippb_ok Guest: Alex Proboa (@alexproba) of Studio Proba (http://www.studioproba.com/) Music: Era Beats (@era_beats93) Post Production: Julia Radtke (@julejuliaj) Design: Mariana Mourão (@marianasmourao) Off the Record is brought to you by Cherrydeck (@cherrydeck) Website: https://cherrydeck.com/
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    1 h et 1 min
  • How to Set Yourself Apart as an Artist — with Alex Proba, Founder and Creative Director of Studio Proba

    How to Set Yourself Apart as an Artist — with Alex Proba, Founder and Creative Director of Studio Proba
    Mar 9 2021
    After speaking with Graphic designer and renowned artist Alex Proba about her artistic journey and how she finds inspiration, we decided to ask her our 3 questions. The questions are the same for any guest we have on the podcast and are designed to help you navigate your next creative decision. Find out what Alex replied when we asked her: What do you think all artists should know? (1:40), What do you think every brand should stop doing right now? (4:11), If you could spend a thousand dollars on an art piece, what would it be or who would you buy from? (6:13). Take a look at the artist, Faye Too Good that Alex mentioned here: https://www.fayetoogood.com/. - Stay up to date with the latest episodes of ‘Off the Record — Conversations on the Creative Landscape’ by “Following” us. Recommend a guest, or yourself, by sending an email to julia@cherrydeck.com :e-mail: - Read more about Alex's story here: https://cherrydeck.com/blog/2021/03/09/alex-proba/ Host: Philipp Baumgaertel (@philippb_ok Guest: Alex Proboa (@alexproba) of Studio Proba (http://www.studioproba.com/) Music: Era Beats (@era_beats93) Post Production: Julia Radtke (@julejuliaj) Design: Mariana Mourão (@marianasmourao) Off the Record is brought to you by Cherrydeck (@cherrydeck) Website: https://cherrydeck.com/
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    8 min
  • Innovating in the Automotive Industry — with Max Tolsdorff, Head of Marketing at Polestar

    Innovating in the Automotive Industry — with Max Tolsdorff, Head of Marketing at Polestar
    Mar 11 2021
    Max Tolsdorff is the head of marketing at Polestar Germany. However, marketing was not his first choice when stepping into the career world. Having initially started an apprenticeship at the German Sparkasse, he soon realised that the lack of creativity was not for him. With this, he braved the jump to Innsbruck where he could combine his passion for mountain sports with studying Business Economics. Through his studies and the advancement of creative thinking, Max was interested in a career where he could combine the business side with creative solutions. Having worked with the consumer activation marketing department for Red Bull in Austria and California, Max's creative side was still not fulfilled. This led him to apply for the automotive brand, Polestar without any prior experiences in the automobile industry. - Overview of Episode: [1:35] Starting off [8:21] Braving the move to California [13:41] Head of Marketing at Polestar [26:28] Being different by design [44:51] Becoming more creative as a manager [51:15] What's next for Polestar - Stay up to date with the latest episodes of ‘Off the Record — Conversations on the Creative Landscape’ by “Following” us. Recommend a guest, or yourself, by sending an email to julia@cherrydeck.com :e-mail: - Max's story is one for inspiring you to brave the leap and take the next career step, even if it is unexpected. Read more about Max's story here: https://cherrydeck.com/blog/2021/03/11/max-tolsdorff/ Host: Philipp Baumgaertel (@philippb_ok) Guest: Max Tolsdorff @maxtolsdorff), Head of Marketing at Polestar Germany (https://www.polestar.com/) Take a look at Cherrydeck's collaboration with Polestar: https://blog.cherrydeck.com/2020/11/16/polestar-cherrydeck-photography-competition. Polestar Design Community: (@polestardesigncommunity) Music: Era Beats (@era_beats93) Post Production: Julia Radtke (@julejuliaj) Design: Mariana Mourão (@marianasmourao) Off the Record is brought to you by Cherrydeck(@cherrydeck). Website: https://cherrydeck.com/
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    55 min
  • How to Drive Your Brand Through a Digital World — with Max Tolsdorff, Head of Marketing at Polestar

    How to Drive Your Brand Through a Digital World — with Max Tolsdorff, Head of Marketing at Polestar
    Mar 11 2021
    After speaking with Max Tolsdorff about his life and the automotive brand Polestar's marketing strategies, we decided to ask him our 3 questions. The questions are the same for any guest we have on the podcast and are designed to help you navigate your next creative decision. Find out what Max replied when we asked him: What do you think all marketers should know? (1:43), What do you think every brand should stop doing right now? (3:24), If you could spend a thousand dollars on an ad campaign what would you do? (8:00). - Stay up to date with the latest episodes of ‘Off the Record — Conversations on the Creative Landscape’ by “Following” us. Recommend a guest, or yourself, by sending an email to julia@cherrydeck.com :e-mail: - Don't forget to listen to Max's first episode and read more about Max's story here: https://cherrydeck.com/blog/2021/03/11/max-tolsdorff/ Host: Philipp Baumgaertel (@philippb_ok) Guest: Max Tolsdorff @maxtolsdorff), Head of Marketing at Polestar Germany (https://www.polestar.com/) Take a look at Cherrydeck's collaboration with Polestar: https://blog.cherrydeck.com/2020/11/16/polestar-cherrydeck-photography-competition. Music: Era Beats @era_beats93) Post Production: Julia Radtke (@julejuliaj) Design: Mariana Mourão (@marianasmourao) Off the Record is brought to you by Cherrydeck(@cherrydeck). Website: https://cherrydeck.com/
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    10 min
  • Turning a Traditional Newspaper into Pop Culture — with Arist von Harpe, Owner and Publisher of Hamburger Morgenpost

    Turning a Traditional Newspaper into Pop Culture — with Arist von Harpe, Owner and Publisher of Hamburger Morgenpost
    Mar 16 2021
    Having initially studied engineering, Arist von Harpe has worked in various industries all over the world. After gaining years of experience when working for companies such as Boston Consulting Group (BCG), AOL, Facelift, and Xing, Arist stunned people when he decided to buy a local newspaper in Hamburg, the Hamburger Morgenpost (MOPO). "Of course, you don't wake up in the morning and say 'Yeah, I want to buy a newspaper', that's not how it was." Arist credits his decision for purchasing the well-known newspaper as a reason to find a business model that he could wholeheartedly support. With the strike of the Coronavirus pandemic, Arist has had to shift some aspects within the company — from the Editor in Chief to the rise of their pop culture presence. To find out how a sale that surprised Hamburg, developed into pop culture, simply listen to the episode. - Overview of Episode: [4:13] Buying the MOPO [11:07] Criticism surrounding the decision [13:02] The effects of Covid-19 [17:14] Future expectations from the publishing industry [21:04] Additional editions to the MOPO [29:10] Pop culture influences through merchandise [38:15] The success of XING [44:59] Creative outlook for the MOPO - Stay up to date with the latest episodes of ‘Off the Record — Conversations on the Creative Landscape’ by “Following” us. Recommend a guest, or yourself, by sending an email to julia@cherrydeck.com :e-mail: - Read more about Arist's story here: https://cherrydeck.com/blog/2021/03/16/arist-von-harpe/ Host: Philipp Baumgaertel (@philippb_ok) Guest: Arist von Harpe, Publisher of the Hamburger Morgenpost (@hamburgermorgenpost) Music: Era Beats (@era_beats93) Post Production: Julia Radtke (@julejuliaj) Design: Mariana Mourão (@marianasmourao) Off the Record is brought to you by Cherrydeck (@cherrydeck). Website: https://cherrydeck.com
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    50 min
  • The Importance of Focusing on What Consumers Want — with Arist von Harpe, Owner and Publisher of Hamburger Morgenpost

    The Importance of Focusing on What Consumers Want — with Arist von Harpe, Owner and Publisher of Hamburger Morgenpost
    Mar 18 2021
    After speaking with Arist von Harpe about his life and decision to purchase the Hamburger Morgenpost, we decided to ask him our 3 questions. The questions are the same for any guest we have on the podcast and are designed to help you navigate your next creative decision. Find out what Arist replied when we asked him: What do you think all marketers should know? (1:10), What do you think every brand should stop doing right now? (2:47), If you could spend a thousand dollars on a marketing campaign what would you do? (5:09). - Stay up to date with the latest episodes of ‘Off the Record — Conversations on the Creative Landscape’ by “Following” us. Recommend a guest, or yourself, by sending an email to julia@cherrydeck.com :e-mail: - Read more about Arist's story here: https://cherrydeck.com/blog/2021/03/16/arist-von-harpe/ Host: Philipp Baumgaertel (@philippb_ok) Guest: Arist von Harpe, Publisher of the Hamburger Morgenpost (@hamburgermorgenpost) Music: Era Beats (@era_beats93) Post Production: Julia Radtke (@julejuliaj) Design: Mariana Mourão (@marianasmourao) Off the Record is brought to you by Cherrydeck (@cherrydeck). Website: https://cherrydeck.com
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    9 min
  • Slowing Down and Staying Relevant — with Gen Sadakane, Founder of EyeEm and Berlin Photo Week

    Slowing Down and Staying Relevant — with Gen Sadakane, Founder of EyeEm and Berlin Photo Week
    Mar 23 2021
    Gen Sadakane is the co-founder and creative director of the globally known photo community, EyeEm. Believing that connecting with people is the key fundament, he is constantly looking for new ways to bring creative minds together. Through the impact of Covid-19 and the lockdowns that have been bracing the globe, Gen has learned that it is okay to slow down as long as your company remains in its key direction. Listen to Gen's viewpoints on how he believes brands should stay more in the background in order to give consumers a better experience and how to make your own brand in this episode of 'Off the Record'. - Overview of Episode: [1:05] Starting off [6:15] The commercial development of Eyeem [9:48] Getting out of your bubble [19:30] Struggling during Lockdown [21:20] How sustainable will the future be? [25:51] Sustainability in ads [30:36] FAKE AGENCY — Development and aim [38:54] Berlin Photo Week - Stay up to date with the latest episodes of ‘Off the Record — Conversations on the Creative Landscape’ by “Following” us. Recommend a guest, or yourself, by sending an email to julia@cherrydeck.com :e-mail: - Read more about Gen's story here: https://cherrydeck.com/blog/2021/03/25/off-the-record-slowing-down-and-staying-relevant-with-gen-sadakane/ Host: Philipp Baumgaertel (@philippb_ok) Guest: Gen Sadakane (@sadakane_gen), Co-founder and Creative Director of Eyeem (eyeem.com) Music: Era Beats (@era_beats93) Post Production: Julia Radtke (@julejuliaj) Design: Mariana Mourão (@marianasmourao) Off the Record is brought to you by Cherrydeck (@cherrydeck). Website: https://cherrydeck.com/
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    45 min