Raja Rajamannar, chief marketing and communications officer at Mastercard and an industry icon, joined host Mike Berberich to share tactical tips for how marketing teams can operationally shift their organization’s focus from data to insights and how brands without unlimited budgets can keep up with the breakneck speed of change. Raja also gave an inside look at Mastercard’s day-to-day process for driving innovation forward.

On “This Week in ANA Magazine,” editor Matthew Schwartz shared highlights from a story on how Trump’s second presidency is expected to affect the marketing and business world, including the potential effect of tariffs on costs and supply chains and how anti-DEI rhetoric may influence how businesses operate going forward.

On the debut episode of On Scope, Bob Liodice, CEO of the ANA, joined host Mike Berberich to discuss the myriad issues facing the marketing industry, including solutions to complex measurement challenges, how to use AI responsibly, and how marketers can more effectively demonstrate the value of their efforts to the rest of the C-suite.

On Marketing News You Might Have Missed, Mike and show producer Ryan Dinger discussed a Mediaocean report that shows a Grand Canyon-sized gap between creative development and creative distribution, highlighting a key growth opportunity for any brand that’s willing to capitalize. Mike shared why he remains skeptical of AI as a viable solution to this problem.