This episode wraps up this season of our live event series, One Quick Coffee. Host Carrie Rollwagen explores effective email marketing strategies for small businesses, including the importance of nurturing over selling, using engaging email content and the benefits of email marketing compared to social media. Carrie provides practical tips on growing and maintaining an email list, creating valuable content and leveraging templates for efficient newsletter creation.

Today's episode is part of our live podcast series, One Quick Coffee. Carrie Rollwagen, Taylor Davis and Alana Harmond explore best practices for creating engaging Instagram Reels for businesses. They discuss video setup tips, essential editing tools and equipment recommendations, emphasizing short, visually engaging content with trending sounds, captions and strategic hashtags to maximize viewer engagement and reach.

In this episode of One Quick Question, Pam Sanderson, Director of Account Development at Infomedia, talks about Google's latest updates and their significant impact on content strategy. Pam discusses how Google's increased focus on high-quality, original content — as well as its stance on AI-generated content — requires businesses to prioritize user experience and adhere to Google's EEAT guidelines (Experience, Expertise, Authoritativeness and Trust) to maintain and improve their search rankings.