Ville describes a team that had divided code ownership, where members were reluctant to share or modify each other’s work. This fostered fear, mistrust, and a defensive approach to development. Ville explains how this pattern of component segregation led to silos and distrust. He outlines actionable steps for rebuilding trust, such as adopting robust testing practices, implementing an internal open-source model, and encouraging ensemble programming. By fostering a culture of shared ownership, teams can collaborate more effectively and develop higher-quality software.

Self-reflection Question:

How can testing and collaboration frameworks help build trust within your team?

Ville recommends Peter Drucker’s Innovation and Entrepreneurship, a timeless classic that provides a comprehensive understanding of the purpose of business—creating and retaining customers. Ville shares how this book, which he encountered during a case-study-based innovation course, shaped his approach to thinking about innovation in the big picture. He emphasizes how important it is for Scrum Masters to view their work through a broader lens to support product and customer success.

[The Scrum Master Toolbox Podcast Recommends]

Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people.

🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.

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[The Scrum Master Toolbox Podcast Recommends]

About Ville Reijonen

Ville is a seasoned Agilist and pattern enthusiast. He has co-authored two books—one on distributed machine control system patterns and another on Scrum patterns. Ville is passionate about discovering patterns in various contexts and currently works as a freelance coach, empowering individuals and teams by fostering focus and understanding.

You can link with Ville Reijonen on LinkedIn.