PPC with YRV Dynamics

Auteur(s): CEO and Founder of YRV Dynamics Yousaf Yunes
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  • Résumé

  • Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.
    Copyright 2025 All Rights Reserved
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Marketing et ventes Réussite personnelle Économie
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Épisodes
  • Lessons from American Chopper

    Lessons from American Chopper
    Feb 2 2025
    Yousaf Yunes reflects on his nostalgia for the TV show American Chopper, exploring themes of personal growth, father-son dynamics, and the impact of life-changing events. He shares insights from a motorcycle accident that altered his perspective on relationships and patience. The discussion also delves into the artistry versus expertise in motorcycle building, the influence of television on public perception, and the nuances of navigating the digital marketing landscape. takeaways
    • American Chopper highlighted the complexities of father-son relationships.
    • Personal experiences can change how people perceive you.
    • Running a business requires patience and understanding.
    • The craftsmanship in motorcycle building can be subjective.
    • Television can elevate individuals to a god-like status.
    • Expertise in a field doesn't always correlate with public perception.
    • Technical knowledge is crucial in digital marketing.
    • Nostalgia can shape our understanding of past experiences.
    • Life lessons often come from unexpected events.
    • The importance of authenticity in presenting oneself online.
    titles
    • Nostalgia and Life Lessons from American Chopper
    • Father-Son Dynamics in Business and Life
    Sound Bites
    • "I snapped my leg in half."
    • "They were a little dangerous."
    • "I think it's really good."
    Chapters 00:00 Nostalgia and Personal Reflections 02:42 The Dynamics of Father-Son Relationships 05:22 Accidents and Their Impact on Life 08:09 The Artistry vs. Engineering in Motorcycle Building 11:09 Fame and Perception in the Motorcycle Community 13:44 Expertise and Authenticity in Digital Marketing keywords: American Chopper, motorcycle building, father-son relationships, personal growth, digital marketing, TV influence, life lessons, motorcycle accidents, craftsmanship, perception vs reality
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    18 min
  • More Work and Less Pay????!!!

    More Work and Less Pay????!!!
    Jan 30 2025
    Yousaf Yunes discusses the complexities of client relationships, particularly focusing on a long-term client who has increasingly requested discounts. He reflects on the balance between providing quality service and maintaining fair pricing, emphasizing the importance of recognizing when to say no to clients who may be taking advantage of the partnership. Yousaf shares insights on negotiation tactics, the impact of client expectations on service delivery, and the necessity of ensuring a positive relationship that benefits both parties. takeaways
    • It's important to allow clients to ask for one big favor occasionally.
    • Frequent discount requests can strain client relationships.
    • Service quality should align with the pricing structure.
    • Recognizing when a client is taking advantage is crucial.
    • Maintaining a balance between service and compensation is key.
    • Long-term clients can sometimes become the most demanding.
    • It's essential to analyze business units for profitability.
    • Saying no can be a necessary part of business growth.
    • Negotiation tactics should be used wisely to avoid exploitation.
    • Positive relationships with clients are vital for sustainable business.
    titles
    • Navigating Client Discounts: A Balancing Act
    • When to Say No: Client Relationships Explored
    Sound Bites
    • "It's worth it to say no sometimes."
    • "You have to be strong and say no."
    • "It's a terrible situation to be in."

    KW: client relationships, discounts, negotiation, business strategy, service quality, client retention, pricing strategy, business growth, partnership dynamics, service expectations
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    11 min
  • Max Conversions vs. Max Conversion Value

    Max Conversions vs. Max Conversion Value
    Jan 28 2025
    Yousaf Yunes discusses the differences between maximized conversions and conversion value in digital marketing. He explains how each strategy targets different types of consumers and how to effectively use TCPA and TROAS for campaign optimization. The discussion emphasizes the importance of understanding these concepts for successful e-commerce advertising. takeaways
    • Maximized conversions focus on quantity over quality.
    • Conversion value targets higher-end buyers who spend more.
    • TROAS optimizes for higher-priced items when available.
    • Max conversions are great for learning campaigns before switching.
    • TCPA is about targeted cost per acquisition, different from max conversions.
    • ATC (Add to Cart) is the first level of consumer engagement.
    • Max conversion value leads to high-quality customers.
    • Learning happens best with maximized conversions before switching to value.
    • Campaigns should be fully learned before switching to conversion value.
    • Push for higher conversions with TROAS after learning phase.
    titles
    • Maximized Conversions vs. Conversion Value Explained
    • Understanding TCPA in Digital Marketing
    Sound Bites
    • "ATC is the first level of hand raising."
    • "Push for higher conversions with TROAS."
    • "TROAS optimizes for higher-priced items."
    keywords: maximized conversions, conversion value, TCPA, TROAS, digital marketing, campaign optimization, e-commerce, advertising strategies Chapters 00:00 Maximized Conversions vs. Conversion Value 02:26 Understanding TCPA and Its Role 05:23 Transitioning to TROAS for Higher Value
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    7 min

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