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PR & Marketing

PR & Marketing

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 What is PR and Marketing - a look at the traditional approach and then a discussion of how Lyndon is turning that approach upside down.

There were a couple of technical issues from 30:00 to 31:50 resulting in some overlapping voices. Once past this section everything is back to normal.

  • Public relations is the process of building strong mutually beneficial relationships between a stakeholder and an organization.
  • Marketing is getting people to do things that have a commercial value.
  • We talk about how a small business can get PR and Marketing without the deep pockets of a large conglomerate. And how your company website can be utilized in this area.
  • Relationship strength and mode of communication is very important.
Show Links
  • Startup PR, Marketing & Publicity – The Future is Lean
  • The Lean Communications Framework
  • Maserati’s SuperBowl “Strike” Was Public Relations NOT Advertising
More Website 101 Podcast
  • Email the Podcast!
  • Twitter
  • Sean on LinkedIn

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