PROFIT With A Plan

Auteur(s): Marcia Riner - Business Growth Strategist
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  • Résumé

  • Marcia & her guests share business growth ideas so that you can create strategies that increase your profit, drive your growth, and plan for your future sale. Our informative topics cover areas around increasing revenue, boosting profit, business management, leadership, team building, marketing, sales, and pre-exit planning. Join us each Tuesday for a half-hour conversation that is sure to give you a couple of ideas that you can add to your business right now. You can also check us out in video format on www.Youtube.com/ProfitWithAPlan We love to hear your comments & questions. Don‘t forget to subscribe to get updates on future shows. Thanks for joining us today!
    Copyright 2019-2025 All rights reserved.
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Épisodes
  • EP292 Crafting Marketing that Connects with Emily Aborn

    EP292 Crafting Marketing that Connects with Emily Aborn
    Mar 5 2025
    Crafting Marketing that Connects with Emily Aborn Host: Marcia Riner, Business Growth Strategist & CEO of Infinite Profit® Guest: Emily Aborn, Copywriter, Content Marketing Consultant, and Podcast Host Introduction What if your words could do more than just fill space on a webpage? What if they could attract the right clients, build stronger relationships, and drive real business growth? In this episode of Profit With a Plan, I sit down with Emily Aborn, an expert in content marketing, copywriting, and brand messaging. With over a decade of experience and collaborations in 113+ industries, Emily knows how to turn words into powerful business tools. We’re diving deep into: ✔ How to craft marketing that feels authentic and engaging ✔ The balance between pain points and benefits in messaging ✔ Why cohesive branding matters across all platforms ✔ The power of specificity and clarity in your content Whether you’re a business owner struggling to connect with your audience or just looking to refine your brand voice, this episode is packed with actionable insights to help you turn marketing into a growth engine for your business. Let’s jump in! Episode Highlights & Key Takeaways [00:00:07] Introduction: The Power of Words in Marketing Marcia introduces the episode and the role of effective copywriting and branding in business successGuest Emily Aborn has worked with businesses in more than 113 industries, helping them create impactful messaging [00:02:26] Meet Emily Aborn: From Outdoor Gear to Copywriting Emily shares her journey from writing about outdoor sports gear to becoming a top content marketing strategistThe importance of storytelling in making marketing more relatable and effective [00:06:49] Discovering What You Truly Love in Business How Emily identified her strengths in marketing, writing, and strategyThe importance of aligning your business with your natural talents for long-term success [00:08:56] The Power of Specialization Without Losing Opportunities Many business owners fear niching down, but Emily reframes it as recognizing patterns in ideal clientsWhy specialization can actually attract higher-quality clients [00:10:59] Crafting a Clear, Authentic Message for Your Brand Avoid trying to be everything to everyone—clarity builds trust and connectionConsistency in tone and language reinforces your brand identityUsing recordings of natural conversations to refine messaging [00:13:40] Pain Points vs. Benefits: Finding the Right Balance Many marketing strategies focus only on pain points, but is that always the best approach?Why excitement and aspiration can be just as powerful as urgency and fearInstead of just fixing a problem, market the vision of a better future [00:15:47] Selling Without Manipulation Not every customer wants a quick fix—some prefer a strategic, long-term approachThe difference between marketing to emergency buyers vs. aspirational buyersWhy attracting aligned customers leads to better long-term relationships [00:20:29] Making Copywriting More Conversational and Engaging Find your natural speaking style and let it translate into your writingAvoid robotic or overly polished copy—people connect with authenticityUsing voice memos to refine messaging before writing [00:23:28] Using Specificity to Make Your Message More Relatable A vague message won’t connect with the right audienceExample: Saying “Imagine biting into a slightly tart Granny Smith apple” is more engaging than just saying "apple.”Being specific makes content feel more personal and engaging [00:27:43] Targeting the Right Audience Without Being Too Narrow Instead of just selling wrinkle treatments, focus on the desired outcomeExample: “Want to look effortlessly radiant, like you just applied the perfect makeup—but without wearing any?”Speaking to a specific outcome attracts the right audience without alienating potential customers [00:28:43] The One-Person Rule: Speaking Directly to Your Ideal Customer Content marketing should speak to one specific audience per postTrying to appeal to everyone at once makes messaging unclear and ineffectiveInstead of writing one long, general post, create separate targeted messages for different audience segments [00:30:42] Creating a Cohesive Marketing Strategy Marketing starts with a great conversation that builds trust and leads to salesEffective copywriting connects with the audience and makes it easy for them to take actionYour words should reflect your brand personality so potential clients feel they already know you Conclusion: Your Words Can Build Your Business Great marketing isn’t about tricks or gimmicks—it’s about using the right words to connect, engage, and convert. Emily shared invaluable insights on balancing authenticity, specificity, and strategy to create messaging that truly resonates with your audience. So, what’s your next step? 💡 Refine your brand messaging 🎯 Speak directly to your ideal audience 📢 Create ...
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    34 min
  • EP291 Selling Your Business in 2025: What Buyers Want with Chris Cantwell

    EP291 Selling Your Business in 2025: What Buyers Want with Chris Cantwell
    Mar 5 2025
    Selling Your Business in 2025? What Buyers Want with Chris Cantwell 🎙️ Host: Marcia Riner | Profit Booster® 🎙️ Guest: Chris Cantwell, Co-Founder & Owner-Partner, Transworld Business Advisors 📢 Episode Overview: Thinking about selling your business in 2025? The market is shifting, and not every business sells. Buyers are looking for specific factors that make a company attractive, valuable, and ready for acquisition. In this episode, business broker Chris Cantwell breaks down what buyers want, how to price your business, and the biggest mistakes that kill deals. 🚀 Key Takeaways: ✔️ What makes a business attractive to buyers in 2025 ✔️ How to price your business for a strong sale ✔️ Why more buyers are in the market than sellers ✔️ The biggest mistakes sellers make that ruin deals ✔️ How to prepare for a profitable business exit ⏳ Episode Timestamps & Key Points [00:00 - 02:00] Introduction: Why This Episode Matters Why not all businesses sell in today’s marketThe importance of positioning your business for buyersMeet Chris Cantwell – expert in business sales and acquisitions [02:01 - 07:00] Market Trends: Why 2025 is a Unique Time to Sell The surge of buyers in the market—Why now is the right time to sellThe impact of baby boomer business owners retiringWhy many businesses have been on "cruise control" for yearsHow younger buyers are scaling businesses quickly [07:01 - 12:00] What Buyers Want in 2025 The types of businesses buyers are looking forWhy most buyers want hands-on, owner-operated businessesThe misconception of passive business ownershipHow buyers assess risk before making a purchase [12:01 - 17:00] The Most Attractive Business Models for Buyers Industries that are selling fast in today’s marketWhat businesses make the most money in resaleThe difference between franchise resales and independent businessesWhy buyers are willing to pay more for "fixer-upper" businesses [17:01 - 22:00] How to Value Your Business & Set the Right Price Understanding business valuation: Cash flow, revenue, and multiplesThe role of EBITDA and Seller Discretionary Earnings (SDE)How multiples determine the final sale priceWhy sellers often overestimate their business’s worth [22:01 - 28:00] The Biggest Mistakes That Kill Deals ❌ Telling employees about the sale too soon❌ Letting the business decline during the sale process❌ Overpricing your business and scaring off buyers❌ Not keeping finances clean and organized❌ Assuming buyers "need" to buy your business [28:01 - 33:00] Why You Need a Business Broker How a broker manages negotiations and protects confidentialityWhy buyers and sellers need a trusted third partyThe importance of structuring the deal correctly [33:01 - 38:00] Final Advice for Business Owners Considering an Exit The best time to start planning your exit strategyWhy businesses with strong financials sell faster and for more moneyHow business brokers help you find the right buyer at the right price Conclusion Selling a business is one of the most important financial decisions an entrepreneur can make, and getting it right means understanding what buyers want, how to price it correctly, and avoiding costly mistakes that can kill a deal. Chris Cantwell has given us insider insights into today’s market, what makes a business attractive, and how to navigate the sales process with confidence. If you're considering selling your business—whether now or in the future—start preparing early, keeping your finances clean, and ensuring your business is positioned for maximum value. 📌 Connect with Chris Cantwell: 🌎 Website: CCSalesBiz.biz 📍 Transworld Business Advisors – Business Brokerage Services in Nevada, Colorado & Texas 📌 Key SEO Keywords & Phrases: ✅ Selling a business in 2025 ✅ How to sell a business for maximum value ✅ Business valuation and pricing ✅ How to prepare a business for sale ✅ Business exit strategy ✅ What buyers want in a business ✅ Common mistakes when selling a business ✅ Business brokers and M&A advisors ✅ How to increase business value before selling ✅ Best businesses to buy in 2025 💰This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it! Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success. 🚀 Free Growth & Marketing Audit Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit! Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today. 🎧 Subscribe & Never Miss an Episode! Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode! 👤 About Marcia Riner Marcia Riner is a business growth strategist who helps ...
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    39 min
  • EP290 Bootstrapping for Growth: How to Scale Smart Without Outside Investors with Manny Skevofilax

    EP290 Bootstrapping for Growth: How to Scale Smart Without Outside Investors with Manny Skevofilax
    Feb 18 2025
    Bootstrapping for Growth: How to Scale Smart Without Outside Investors Released February 18, 2025 Guest: Manny Skevofilax CEO of Portal CFO Consultants Host: Marcia Riner, Business Growth Strategist, Infinite Profit® Is chasing rapid growth putting your profits at risk? 🚀 In this episode of Profit With a Plan, I sit down with Manny Skevofilax, a seasoned business consultant, speaker, and author, to discuss why bootstrapping might be the smartest way to scale your business—without taking on debt or giving away equity. Manny shares game-changing insights on: ✅ How to grow without sacrificing profits ✅ Why bootstrapping beats outside investors ✅ The key to sustainably controlling your pace of growth If you want to scale smarter, keep more cash in your business, and build long-term success, this episode is packed with profit-maximizing strategies you don’t want to miss! 🔍 Key Takeaways & Timestamps [00:00:08] – Introduction The importance of sustainable growth over reckless expansionHow bootstrapping keeps control in the hands of the business owner [00:02:26] – Meet Manny Skevofilax CEO of Portal CFO Consulting20+ years of experience in strategic planning, financial analysis, and business operationsFormer Vice President at Comerica Bank turned business consultant [00:05:02] – The Truth About Business Debt Why too much debt isn’t the problem—it’s the inability to repay itThe hidden risks of financing growthCommon mistakes business owners make when taking on loans [00:10:44] – What is Bootstrapping? The power of reinvesting profits instead of borrowingHow profitable businesses fuel their own growthWhy simplicity and profitability beat rapid expansion [00:13:17] – Maximizing Profit Before Scaling The #1 overlooked expense draining business profitsHow to audit your P&L statement for unnecessary costsThe “checkables” strategy for low-hanging profit opportunities [00:15:09] – When to Hire (and When to Wait!) The financial trap of hiring too soonWhy cash reserves give businesses hiring flexibilityHow to time your next hire without straining resources [00:19:50] – Creating a Growth Reserve Fund The importance of setting aside cash for growthWhy reserves reduce financial stress and increase flexibilityThe “Marcia Reserve Account” strategy for long-term stability [00:24:10] – The Smart Way to Scale Your Business Difference between growth vs. scalingWhy small, steady growth beats big jumpsHow to increase revenue without increasing stress [00:30:18] – Avoiding the Illusion of Wealth Why easy access to credit creates false financial securityThe difference between real growth and artificial successLessons from billion-dollar businesses on keeping operations simple [00:35:38] – Final Takeaways Why businesses that prioritize profitability last longerThe key to sustainable, controlled, and profitable growthWhy business owners should focus on longevity—not quick wins 🎯 Conclusion Bootstrapping isn’t about limiting growth—it’s about growing smarter, keeping control, and maximizing profits without relying on outside investors or unnecessary debt. As Manny Skevofilax shared, sustainable success comes from strategic financial decisions, reinvesting profits, and scaling at a steady, controlled pace. 📚 Learn More from Manny Skevofilax 📖 The Ultimate Profit Management – Available on Amazon 🌎 Visit MannySkevofilax.com for expert resources on profitability & growth 🔑 Keywords for this Episode Bootstrapping for Growth, Business Growth Strategies, Scaling a Business, Sustainable Business Growth, Profitability Strategies, Growing a Business Without Debt, Business Cash Flow Management, Smart Financial Decisions for Entrepreneurs, Small Business Success, Business Expansion Strategies Without Loans 💰This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it! Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success. 🚀 Free Growth & Marketing Audit Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit! Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today. 🎧 Subscribe & Never Miss an Episode! Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode! 👤 About Marcia Riner Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success. Whether you’re looking ...
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    37 min

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