Épisodes

  • A focus on... Step 1) Build audiences

    A focus on... Step 1) Build audiences
    Feb 17 2025
    The dust has settled from our huge product release a week ago. Thank you for so much useful feedback and praise. For the next 3 weeks I want to focus in on the 3 step lead generation system that the MSP Marketing Edge is built on. With the portal changes, we've made it easier than ever before for you to see what to do, and implement it. Let's start this week with step 1) Build audiences
    Paul's 5 min Monday Motivation for 17th February 2025
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    5 min
  • Big product release today - these are the benefits to you

    Big product release today - these are the benefits to you
    Feb 10 2025
    HUGE day today. We're launching our first big product release of 2025. With a host of new improvements, all designed to make marketing easy for you. Here's my run through of what's changed and why. Got a question for me? Join my drop-in marketing clinic here: https://portal.mspmarketingedge.com/clinic
    Paul's 5 min Monday Motivation for 10th February 2025
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    8 min
  • Your free copy of my new MSP marketing book

    Your free copy of my new MSP marketing book
    Feb 3 2025
    I've just published a brand-new book for MSPs all over the world. It's all about making marketing easy for you, and helping you to understand the 3 step lead generation system that the MSP Marketing Edge is built on. Best of all, you get a free PDF and MP3 of it, which you can access right now. It's a nice easy read and a quick one too - an hour of your time at the most. Let me tell you more about why I wrote this book and how you can use it to make your marketing easy.

    PS Get the book here: https://portal.mspmarketingedge.com/starthere
    Paul's 5 min Monday Motivation for 3rd February 2025
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    5 min
  • You can (almost) never post too much content

    You can (almost) never post too much content
    Jan 27 2025

    Lots of MSPs worry about posting on LinkedIn on a regular basis. The reality is that 2 or 3 posts a week is nowhere near enough. The only person who sees all of your content is… YOU. And that's why, as part of the MSP Marketing Edge 3 step lead generation system, you need to be putting out content on a daily basis. Let's explore this...


    Paul's 5 min Monday Motivation for 27th January 2025
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    5 min
  • Do you charge an onboarding fee?

    Do you charge an onboarding fee?
    Jan 20 2025
    Following on from last week's podcast about signing new clients up to a three year agreement, I'm today asking if you charge an on boarding fee? It can actually be a very clever strategic tool to get longer commitments from new clients... or if they won't do that, then put more money in your pocket.
    Paul's 5 min Monday Motivation for 20th January 2025
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    5 min
  • Get them on a 3 year contract

    Get them on a 3 year contract
    Jan 13 2025
    Tell me, when you sign a new client, how long do you ask them to commit for? If it's not three years as standard, then you must listen to today's 5 minute Monday motivation. Because I believe there's nothing but benefits asking new clients for a longer commitment.
    Paul's 5 min Monday Motivation for 13th January 2025
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    5 min
  • Amazing things happen in 90 minute chunks

    Amazing things happen in 90 minute chunks
    Jan 6 2025
    Let me be the last to wish you happy new year! Last week we talked about making 2025 your best year ever. And this is the second part of that conversation... how do you do that? My suggestion is to find 90 minutes every single weekday to work ON your business rather than in it. Let's explore when you do that, how you do it, and specifically what work you would do.
    Paul's 5 min Monday Motivation for 6th January 2025
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    5 min
  • Making 2025 your best year ever

    Making 2025 your best year ever
    Dec 30 2024
    At this time of year, that kind of talk can sound like a cliche. But it's really not. I do believe that having a fantastic year in business is more about mindset and taking action than anything else. As we sit on the verge of a brand new year, let's explore that in the next five minutes.
    Paul's 5 min Monday Motivation for 30th December 2024
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    5 min