For this episode, David is joined by Matthew Krayton, the founder of Publitics, which is an agency consultancy, specialising in PR and strategy in the world of politics, the public and private sectors. He helps all of these organisations to navigate their way through the digital space so they can communicate effectively.

They discuss how to break through and deliver your political or business message in today´s world. Including how to use social media.

To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min

KEY TAKEAWAYS

• When people feel threatened or fearful they look for a strong leader.
• Authoritarianism usually comes from a place of relative weakness.
• Check your emotions, and question why you feel that way.
• Humans are driven by their emotions, which is why they often vote irrationally.
• On social media, things that inspire anger are shared more.
• Being authentic works. People do not like being tricked.
• Figure out your message and how to share it compellingly on each platform.
• Successful businesses and political parties sell a vision of the future that includes what they have to offer.
• Selling an idea, product or service is an aspirational exercise. Tell a story that convinces people that what you offer improves their lives.

BEST MOMENTS

‘You have to figure out a way to communicate on the battlefield you're given.’

‘A lot of it is aspirational ... helping people see a better future for themselves’

‘It is critical to develop a sense of empathy…resist the urge to other.’

GUEST RESOURCES

https://www.publitics.com/

https://www.linkedin.com/in/mkrayton

https://x.com/matt_krayton

https://www.instagram.com/publiticspr/

https://www.linkedin.com/company/publitics-solutions-llc/

ABOUT THE SHOW

People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life.

ABOUT THE HOST

David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.

ARTWORK CREDIT

Penny Roberts - https://www.instagram.com/penpennypencils

CONTACT METHODS

LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat/

Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose

David’s Facebook - https://www.facebook.com/dave.roberts.5076798

Instagram - https://www.instagram.com/davidcroberts_/

Email - david@peoplewithpurpose.live

In this the 43rd episode in David´s CALM leadership series he looks at the role influence plays in strategic selling. He shares the details of the highly effective sales model he has used to land numerous big and complex sales across various industries. Buying decisions that involved several decision-makers all of whom had different priorities and agendas.

To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min

KEY TAKEAWAYS

• Regardless of what you are selling, you have to move the buyer emotionally to make that sale.
• You need to understand what the customer needs and why. It enables you to make an initial sale and retain them for the future.
• Taking a strategic approach to sales gives you a record and audit trail from which you can learn.
• Strategic sales methods are especially important for complex sales where multiple people participate in the purchasing decision.
• Understand who in an organization is going to make the sales decision.
• Minimise the uncertainty a cold call can cause.

BEST MOMENTS

‘Make sure that when you win a customer, you retain that customer.’

‘Whatever got you to where you are today. May not be sufficient to keep you there.’

‘Selling today is about thinking acting and being that professional problem solver.’

‘Understand who are the parties with influence in this buying decision. ’

EPISODE RESOURCES

The Miller Heiman Strategic Sales Model - https://qwilr.com/blog/miller-heiman-sales-process/

ABOUT THE SHOW

People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life.

ABOUT THE HOST

David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.

ARTWORK CREDIT

Penny Roberts - https://www.instagram.com/penpennypencils

CONTACT METHODS

LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat/

Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose

David’s Facebook - https://www.facebook.com/dave.roberts.5076798

Instagram - https://www.instagram.com/davidcroberts_/

Email - david@peoplewithpurpose.live

For today´s episode, David is joined by Torkil Faero, who is a Norwegian GP, author and medical genius who puts health and technology together. He's made films and is a photographer. His 1st book was about therapeutic photography and his 2nd, The Pulse Cure, is about balancing stress and optimising health.

Torkil explains how you can use your pulse to spot when you are in a stressed state so you can take charge, make changes, and experience full health.

To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min

KEY TAKEAWAYS

• Humans are built to tolerate stress and need it, but we are currently stressing for the wrong reasons.
• You need downtime, but if you just relax and never stress your body physically you become weak and sick.
• The most successful people rest well.
• Changes in your heart rate will help you to work out what stresses your body e.g. what happens when you drink alcohol.
• Often, it is food that makes you feel sluggish.
• Heart rate variability is connected to willpower.
• Having a purpose (Ikigai) is important for health.
• You do not have to exercise like an athlete to stay healthy many people are doing too much.

BEST MOMENTS

‘We tend to stress too much and for the wrong reasons and are not able to relax properly,’

‘Start a conversation with your body. You might be surprised what it might say.’

‘So many people find out that it is the food.’

‘Invest enough of your day, so that you have your health.’

RESOURCES

https://thepulsecure.com/

https://www.instagram.com/dr.torkil/

The Pulse Cure - https://www.amazon.co.uk/Pulse-Cure-Balance-stress-optimise-ebook/dp/B0CLCH49Y1

Why We Sleep

ABOUT THE SHOW

People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life.

ABOUT THE HOST

David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.

ARTWORK CREDIT

Penny Roberts - https://www.instagram.com/penpennypencils

CONTACT METHODS

LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat/

Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose

David’s Facebook - https://www.facebook.com/dave.roberts.5076798

Instagram - https://www.instagram.com/davidcroberts_/

Email - david@peoplewithpurpose.live