• Connect with trusted community leaders
• Understand concerns from the populations your serve and who the influencers are with the community and family units
• Don’t preach – provide credible information and let them process it

• Offer to do talks
• Have discussion with organization leader and provide them with the facts they can use to reinforce messages

• Luke can talk about access; distance to pharmacies; pharmacy deserts
• Community health clinics, events, politicians events, etc.

• Brigid Groves, PharmD, MS
• Mitch Rothholz, RPh, MBA, FAPhA
• Lucas Berenbrok, PharmD, MS, BCACP, FAPhA

Join Jason Callori and special guest Kim Stokell, Director of Consumer Health Marketing at Cardinal Health, as they dive deep into front-end optimization. This episode explores the importance of a well-designed and merchandised front-end space, how to identify your customer base and their health priorities, and the role of private label products in driving sales. Kim shares valuable insights on how to create a high-performing front end that enhances patient care, boosts profits, and positions your pharmacy as a trusted resource in your community. Learn about the latest trends in customer buying habits, the importance of community engagement, and how to achieve front-end success.

Want to break into sports pharmacy or design a career that truly excites you? In this episode, I sit down with Jessica, a sports pharmacist, consultant, and health content creator, to discuss how curiosity and strategic action unlocked her career potential. We cover: • What a sports pharmacist actually does and how they support athletes • How to become a sports pharmacy consultant (even if you’re starting from scratch) • Why community pharmacists can serve as ‘sports pharmacy hubs’ for athletes • The #1 strategy to attract clients and grow your business • How social media can open doors in pharmacy and sports medicine • Overcoming fear and building a career by design Resources: 👉 Connect with Jessica on LinkedIn - https://www.linkedin.com/in/jessica-beal-stahl-pharmd-994603140/ 👉 FIP: Sports pharmacy practice and education: A global overview - https://selfcare.fip.org/publications/sports-pharmacy-practice-and-education-a-global-overview/ 👉 International Sports Pharmacists Network has links and educational resources for specific countries - https://www.sportspharmacists.org/index.php 👉 U.S. Sports Pharmacy Group - https://www.ussportspharmacy.org/ 👉 Anti-Doping Educational Resources - https://www.wada-ama.org/en/athletes-support-personnel/anti-doping-education ---- About me: 👉 Visit www.apma.website to learn how I teach pharmacists the role of genes in medication response inside the Australasian Precision Medicine Academy. 👉 Visit www.katrinaazer.com to find out more about my services. ---- Follow me on social media: ➡️ LinkedIn: https://www.linkedin.com/in/katrina-azer/ ➡️ Facebook: https://www.facebook.com/katrina.azer/ ---- The PharmXcel Podcast is a show for pharmacists who want to connect with their career purpose and learn how to build a fulfilling career by addressing the opportunities and challenges that make us pharmacists—Pharmacists who signed up for pharmacy to help transform patient lives! Thanks for listening in—it means the world to me! Here is how you can support my mission: ➡️ Give it a 5-star rating wherever you’re listening to it ➡️ Share this with other Pharmacists who would enjoy it ➡️ Subscribe to get notified of new episodes ➡️ And please reach out if you have any questions or comments! Your feedback will help me bring you valuable content