More money is being spent on advertising in podcasts, but does this mean we will be listening to less podcast content? And what could this mean for small, independent podcasters?
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BROADCAST NOTES:
Based on the following news articles:
- http://www.insideradio.com/podcastnewsdaily/top-ten-podcast-advertisers-doubled-spending-in-2021-betterhelp-was-top-spender/article_b1a36554-8b5e-11ec-9f21-93c2bb6318c4.html
- http://www.insideradio.com/podcastnewsdaily/podcast-ad-frequency-hit-new-record-in-q4-how-much-is-too-much/article_76256088-89d1-11ec-aaa2-47d87889b5b7.html
- https://www.edisonresearch.com/super-listeners-2021-from-edison-research-and-ad-results-media/
Links mentioned:
- Google Search - https://www.google.com/search?q=podcast+jobs
- PodNews - https://podnews.net/
- LinkedIn - https://www.linkedin.com/jobs/search/?keywords=Podcast
- Indeed - https://www.indeed.com/
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