As full-time podcasters, we can often forget that not everyone knows all the ins and outs of what a podcast is! There are even people out there who have never heard of a podcast, or if they did, they still can’t quite put their finger on what exactly it is.

As a result, podcasters are often sought out to answer those simple questions like, “What is a podcast? Why is it on my phone? And how is it your full-time job?” However, many times the individuals asking the questions are simply too embarrassed to even ask and are left in the dark never to discover that incredible world of podcasting!

The best thing about podcasting is definitely dependent on you as an individual. Some people love podcasting because of who they meet. Whether this is through interviews or by attending podcasting conferences, to them it’s all about the networking!

For others, it is more about their audience. Being able to help others on a large scale and connect with your listeners in your community can be an incredible motivator. Plus, if it is your passion to lead and help others then this will be the key to achieving that inner self-fulfilment. Then for others, it is all about getting creative, producing something of value, and having something they can look back on and be proud of.

A podcast can be an invaluable resource, for not only your listeners but for you the host as well. With all the lessons you learn and each of the episodes you put out it adds to a complete set of works that can eventually be turned into a book. Ultimately, the sky is your limit, the benefits are plentiful, and it is completely up to you what you take away from your overall podcasting experience!

There are many benefits to starting a podcast. First off, if you are someone who loves to talk about a topic that you are passionate about, a podcast is a great platform to spread your message authentically. Podcast episodes provide your listeners with on-demand content allowing them to listen at their leisure and catch up on any episodes that they may have missed.

Having a podcast is also a great way to promote your products and services that already exists. As you continue producing podcast episodes, so too you establish your credibility as an expert in your field. In return, listeners are much more willing to turn to your products and buy from you.

As your podcast grows, an inevitable result is an incredibly engaged audience. Listeners love to be part of the show and engage in topics and discussions. There’s nothing quite as powerful as a strong community around your podcast, and ultimately your brand. The initial investment into growing your community might be a lot, but the reward you will get from such an engaged audience will be priceless!

Again, when or how much money your podcast makes is completely depended on you as the host and how fast your podcast grows. As your audience and podcasting community grows, it opens up opportunities to gain sponsorships for the episodes.

Companies will pay to become sponsors of your show, and in return, they can place an add in your episodes that will gain them new customers. This works especially well when it is a company that creates products or services in line with what your podcast is about and what your listeners would be interested in learning more about.

Often times, podcasters also start crowdfunding platforms to encourage listeners to donate money towards the show. In addition to that, you can also promote and sell your own products to listeners to create another revenue stream. Ultimately, when you make money is totally up to you and how hard you are willing to work to make your podcast profitable.

Yes, podcasting most certainly can be a full-time job. As your podcast grows, so does your potential for gaining sponsors for your episodes. This in turn creates a revenue stream for your show, which can provide an income.

Of course, your ability to turn it into a full-time job is proportionate to how hard you work to grow your podcast community, how much effort you put into making it an attractive avenue for sponsors, and what you are willing to do to make it a success.

A lot of times, a podcast is simply another supplement to an already thriving business. It’s another avenue for individuals to market their businesses, to create some extra buzz, and draw even more people in. So even if the podcast doesn’t end up being your full-time job, it often becomes yet another part of your already established, full-time business.

And the list going on.

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Welcome to the all-new Podcast Whisperer, this is a 5 part mini-series on how to podcast from idea to launch to monetization! 

Episode 5:

Podcast Marketing Plan 

Define your goal your big picture goal of what you want to do

Develop SMART Objectives SMART = Specific, Measurable, Attainable, Relevant, and Time-Bound

Strategies are are the roadmaps that take you where you want to go

Develop the promotional tactics you’ll use to promote your podcast

Online Promotion Pay to promote Micro-influencers Local Promotion 

Measuring success there is no one size fits all don't get discouraged over numbers. Just because they aren’t rising doesn’t mean that you're not doing well

Baby steps

KNOW your numbers study where the listens are coming from. Who’s listening let's tweak your show to tailor those listeners. 

Follow me on:

Twitter @DynamicReverb

Facebook @DynamicReverb

Instagram @DynamicReverb

Www.DynamicReverb.com

Welcome to the all-new Podcast Whisperer, this is a 5 part mini-series on how to podcast from idea to launch to monetization! 

Episode 4:

Where do you find guests?

Guest is a great addition to your show. It breaks up just you talking all the time also allows the listener to learn new things. What is the topic? What is the guest bringing to the show? 

Where do you find them, there are multiple ways to find guests

Industry experts

When you're reaching out to guests it helps to know what they do. If you don't do some reserve and connect with them so its not just another guest request

Email 

Explain this process

Reminder Email

Ask your guest if they have any topics they want to talk about

Send links to guests so they know what to expect. 

Once done email a thank you and date when it will air

Always test your equipment before your guest and make sure everything is functional 

WRITE DOWN THINGS TO SAY OR A CHECKLIST

improvisation is amazing if you ver off course it's ok to go with the flow.

Follow me on:

Twitter @DynamicReverb

Facebook @DynamicReverb

Instagram @DynamicReverb

Www.DynamicReverb.com