Liam Heffernan, an award-winning independent podcaster and founder of the new podcast network Mercury, joins Gareth to discuss his mission to empower indie creators. Recognising the gap in support for smaller shows that are too big to be overlooked but too small to catch the attention of major networks, Liam aims to revolutionise the space by prioritising the needs of these creators. He emphasises the importance of content as the foundation for growth and monetisation, urging podcasters to focus on what they love without getting bogged down by the pressure to monetise too quickly. As Mercury launches with a diverse lineup of shows and plans for original content, Liam shares his vision for fostering a supportive community of independent podcasters. The conversation highlights the unique challenges independent creators face and the innovative approach Mercury is taking to address them.

Takeaways:

• Liam Heffernan is revolutionising podcasting by emphasising the needs of independent creators.
• The Mercury network aims to support smaller shows in monetising without losing control.
• Independent podcasters often struggle with promotion and monetisation, which Mercury seeks to address.
• The focus for indie podcasters should be on creating engaging content that they love.
• Liam's experience as an independent podcaster shapes Mercury's mission to empower creators.
• The podcasting landscape is evolving, and new networks like Mercury fill essential gaps.

• Mercury on LinkedIn
• Liam on LinkedIn
• Mercury Podcast Network – Make Some Noise.

Produced by https://bio.link/garethsounds at https://www.thesoundboutique.com.

Guest: Taylor James

Job title: Lead Podcast Producer

Company: Twentytwo Productions

Imposter syndrome can be a significant hurdle for many in the podcasting industry, but it doesn't have to hold you back. Taylor James, founder of Twentytwo Productions, shares valuable insights on embracing your unique voice and passion while navigating the competitive landscape of podcasting. He reflects on his journey from launching the Waffle Shop podcast to amassing a million downloads, highlighting the freedom that comes with sharing your story. Despite the challenges and comparisons that can creep in, Taylor emphasises the importance of staying true to your passion and maintaining consistency. Tune in for encouragement to silence the noise of competition and focus on what truly matters: your love for podcasting.

Takeaways:

• Embrace the freedom of podcasting to share your authentic story without restrictions.
• Imposter syndrome is common; focus on your passion and ignore the comparison trap.
• Consistency is crucial in podcasting; remind yourself of your purpose during tough days.
• Stay positive and stay in your lane, avoiding the noise of competition.
• Don't let the metrics define your worth; focus on your niche and audience engagement.
• Recognise that everyone faces challenges; remember why you started your podcasting journey.

Links

• The Waffle Shop on Instagram
• Twentytwo Productions

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This podcast is produced and edited at The Sound Boutique by Gareth Davies.

Mentioned in this episode:

The Sound Boutique

Guest: Mike Newman

Job title: VP, Content & Partnerships

Company: Audioboom

Mike Newman, VP of Content & Partnerships for Audioboom, shares valuable insights on promoting your podcast effectively. He emphasises the importance of having a comprehensive marketing plan that extends beyond the launch of your show. While budget constraints can be a challenge, Mike encourages creators to leverage their existing networks and contacts as the foundation of their marketing efforts. He highlights that audience growth takes time and consistency, asserting that every episode, including the later ones, plays a crucial role in attracting listeners. With over 25 years of experience in audio, Mike's passion for podcasting shines through as he discusses strategies that creators can use to elevate their shows and reach wider audiences.

Takeaways:

• Create a comprehensive marketing plan for your podcast that extends beyond just the launch.
• Utilise your personal network to amplify your podcast's visibility and reach.
• Guest appearances on other podcasts can significantly help promote your own show effectively.
• Consistency in messaging is key; promote not only your first episode but all subsequent ones.
• Audience growth takes time and effort; it's important to view it as a marathon.
• Engage with various platforms to diversify the ways you share your podcast message.

Companies mentioned in this episode:

• AudioBoom
• Apple
• Spotify
• Amazon
• XFM
• Free Radio
• Smooth Radio
• GEM106
• Guardian

Links

• The Audioboom website
• Mike on LinkedIn

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This podcast is produced and edited at The Sound Boutique by Gareth Davies.

Mentioned in this episode:

The Sound Boutique

Consistency and persistency are the keys to successful podcasting, according to Sam Sethi, CEO of TrueFans and co-host of Podnews Weekly. With years of experience in the podcasting industry, Sam shares his journey from early podcasting to launching a new platform that embraces the latest podcasting technologies. He emphasises the importance of maintaining a regular release schedule to build and retain an audience, as deviating from this can lead listeners to seek alternatives. Sam also highlights the unique human connection that podcasting fosters, setting it apart from other media forms in an increasingly AI-driven world. Tune in to hear more about his insights and tips for aspiring podcasters.

Takeaways:

• Consistency and persistency are crucial for building an audience in podcasting.
• Podcasting fosters a unique human-to-human connection that AI cannot replicate.
• Establish a reliable schedule for your podcast to retain your audience's attention.
• Engaging content is essential; provide your audience with something interesting to listen to.
• Launching a podcast festival can open doors to new opportunities and collaborations.
• Utilising modern podcasting tags can enhance the discoverability of your podcast.

Links referenced in this episode:

• TrueFans
• podcastindex.org
• podnews.net

• Sam on Mastodon
• Sam on LinkedIn

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This podcast is produced and edited at The Sound Boutique by Gareth Davies.

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The Sound Boutique

Kim Kerton, a seasoned podcast strategy consultant and creator, shares invaluable insights into the importance of first impressions in podcasting, particularly through show artwork. As the host of her own business podcast, 'Unemployed & Afraid', Kim emphasises that the visual appeal of a podcast can significantly influence listener engagement. Drawing from her extensive experience in broadcast radio and podcast consulting, she discusses how artwork, often overlooked, can either entice or deter potential listeners. Kim encourages creators to strategically consider their artwork by analysing competitors and avoiding common pitfalls such as using thin fonts or cluttered imagery that compromises readability. By prioritising clear and impactful designs, podcasters can enhance their chances of attracting and retaining an audience.

Kim delves into the evolution of podcasting, highlighting how the medium has transformed from audio-only to incorporating video elements, reflecting broader trends in media consumption. She passionately advocates for the decentralised nature of podcasting, which fosters creativity and personal growth for both creators and listeners. The episode underscores the necessity of a robust strategy in show development, emphasising that effective branding and visual presentation go hand-in-hand. As listeners tune in, they should be encouraged to reflect on their own show artwork and the strategic choices that can make a difference in their podcasting journey.

Links referenced in this episode:

• unemployedandafraid.com.au
• goodinsideofthebed.com.au

• Kim on Instagram
• Unemployed & Afraid on Instagram
• Kim on LinkedIn

Companies mentioned in this episode:

• Nova Entertainment
• Australian Radio Network
• Acast

Produced by https://bio.link/garethsounds at https://www.thesoundboutique.com.

Mentioned in this episode:

The Sound Boutique

Tips and advice for independent podcasters.

Guest: Charles Commins

Job title: Podcast Producer

Company: Vibrant Sound Media

In this episode, Charles gives a tip about engaging with your audience.

Links

• Charles on TikTok
• Charles on Instagram
• Charles on LinkedIn
• Home - Vibrant Sound Media

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This podcast is produced and edited at The Sound Boutique by Gareth Davies.

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Behind The Show is a part of Podcasting People - you're in the right place!

Stephanie Fuccio, a podcast marketing and strategy consultant, joins producer Gareth to share her insights on the tools and techniques that help podcasters sound more authentic in their content. With a focus on embracing technology and experimenting with new platforms like YouTube and OpusClip, Steph emphasises the importance of being personable rather than overly professional in podcasting. They discuss the evolution of her business from podcast editing to providing marketing strategies tailored for creators, highlighting how adaptability is key in the ever-changing podcast landscape. The conversation also touches on the challenges faced with various recording software, particularly StreamYard's recent changes, and the benefits of using Buzzsprout for podcast hosting.

Takeaways:

• Podcasting equipment can evolve, and it's essential to adapt to new technologies as they emerge.
• Utilising video content, such as YouTube shorts, can significantly expand your podcast's reach.
• Finding the right podcasting software can enhance your workflow and improve audio quality.
• Podcasters should prioritise authenticity over professionalism to connect better with their audience.
• Dynamic ad insertion is a crucial feature for modern podcast hosting platforms.
• Experimenting with different tools and platforms helps podcasters find what works best for their unique needs.

Links referenced in this episode:

• coffeelikemedia.com
• podcastingpeople.community

Companies mentioned in this episode:

• Substack
• YouTube
• Loom
• Buzzsprout
• Hindenburg
• Acon Digital
• OpusClips
• StreamYard
• SquadCast
• Riverside
• Boomcaster
• Adobe

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This podcast is produced and edited at The Sound Boutique by Gareth Davies.

Mentioned in this episode:

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Guest: Christiana Cromer

Job title: Community Manager

Company: Descript

In this episode, Christiana gives a tip about using video to promote your audio-only podcast.

Links

• Christiana on Instagram
• Christiana on LinkedIn
• Join the Descript Community

The Podcasting People website

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This podcast is produced and edited at The Sound Boutique by Gareth Davies.

Mentioned in this episode:

The Sound Boutique