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In this conversation, Rudy Stankowitz discusses key financial concepts such as earnings amortization and EBITDA, emphasizing their importance in understanding a company's operational profitability. He introduces the FAFO method as a dynamic pricing strategy for small businesses, encouraging owners to test their pricing against market demand. The discussion also includes a comparative analysis of chlorine dioxide and traditional chlorine in pool sanitation, highlighting the advantages and challenges of each.
takeaways
- Earnings amortization provides a clearer picture of profitability.
- EBITDA is a useful metric for comparing businesses.
- The FAFO method encourages experimentation in pricing.
- Dynamic pricing can maximize revenue for small businesses.
- Not all customers are equally valuable; some drain resources.
- Testing price increases can reveal market tolerance.
- Chlorine dioxide offers advantages over traditional chlorine.
- Seasonal pricing strategies can enhance profitability.
- Understanding customer behavior is key to effective pricing.
- Chlorine dioxide's adoption in pool care faces regulatory challenges.
Sound Bites
- "Let's move on to something that has a name."
- "Dynamic pricing is adjusting prices based on demand."
- "Some customers simply aren't worth the trouble."
Chapters
00:00
Preparing for Pollen Season
04:05
Innovations in Pool Maintenance
04:10
The FAFO Method: A New Approach to Pricing
14:10
Implementing the FAFO Method in Business
14:35
Understanding EBITDA: A Key Financial Metric
21:28
Exploring Chlorine Dioxide: An Alternative Disinfectant
30:59
Barriers to Adoption of Chlorine Dioxide in the U.S.
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