Ponderings from the Perch

Auteur(s): Little Bird Marketing & C-Suite Radio
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  • Résumé

  • Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
    ℗ & © 2018 Ponderings from the Perch
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Économie
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Épisodes
  • QRCA Day 3 Flyover

    QRCA Day 3 Flyover
    Mar 14 2025
    *This podcast mini-series is brought to you by Multilingual Connections, enabling you to connect with your audience in their language. And if you haven’t already, check out Part One and Part Two of the QRCA series!* On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney presents the final part of a three-part Conference Flyover from QRCA in Philadelphia. Joined by Multilingual Connections’ founder and CEO Jill Kushner Bishop, PhD, and Business Development Director Carlos Hevia, they discuss the power of conducting research in participants' native languages and how this unlocks storytelling that might otherwise remain hidden. From coordinating projects across 75+ languages to managing the complexities of cultural context, these conversations show why authentic communication matters in research. "Language doesn't just describe some preexisting reality out there in the world," Bishop explains. "We create that reality through language and we activate different areas of our identity through language. I loved in particular when we talked about being bicultural as a superpower [at the conference]." Their discussions highlight how qualitative researchers intuitively grasp language's role in revealing cultural truths. Carlos Hevia shares perspectives on what qualities seek when working internationally, while Jill Bishop details how Multilingual Connections has expanded from translation to bilingual moderation services, supporting researchers as they work in an increasingly diverse range of countries and markets.
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    23 min
  • QRCA Day 2 Flyover

    QRCA Day 2 Flyover
    Mar 7 2025
    *This podcast mini-series is brought to you by Multilingual Connections, enabling you to connect with your audience in their language. Click here to listen to Part One, and be on the lookout for Part Three of the QRCA series!* How do qualitative researchers adapt to rapid industry changes while maintaining personal connections? A look inside Day 2 of QRCA. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney, along with co-host and CRO, Stephanie Douglass, present Part Two of a three-part Conference Flyover from QRCA in Philadelphia, featuring conversations about business development strategies, AI integration, and the evolution of qualitative methodologies. They discuss how QRCA provides unique opportunities for both solopreneurs and corporate researchers to learn and grow through shared experiences. From innovative AI applications to the nuances between online and facility-based focus groups, these conversations reveal how industry professionals are embracing change while preserving essential human connections. "The truth of the matter is that this has become such a quickly evolving business that there are not only gaps that you may be aware of, but if you're smart, you understand there are gaps that you aren't aware of," Ken Burwitz of Mercury Analytics explains. "AI is obviously one of them. This is something that's changing weekly." The discussions highlight the dual nature of modern qualitative research. While Brittany Stalsberg emphasizes the value of business development insights for solopreneurs, Carrie Ann Olson-Landis explores AI's potential as a creative partner rather than just an assistant. Michelle LaMire adds perspective on the superiority of in-person networking over LinkedIn for building meaningful professional relationships. Along with the return of Multilingual Connections’ Carlos Hevia and Jill Kushner Bishop, PHD from Day 1, featured guests in this episode include: Brittany Stalsberg of ​​BLS Research & Consulting LLC; Carrie Ann Olson-Landis of Nava; Ken Berwitz, Executive at Mercury Analytics; Frank Mellman of Insights in Marketing; Michelle Lemire of Festive Road; Zosia Czerska of Insight2Vision; Pam Goldfarb Liss of LitBrains; Lauren Bergner of Rakuten Insights; Jiten Madia of flowres.io; Meredith Morino of Human Sapiance Inc.; David Kalisher of Jolly Road Productions; and Chiara Albanese of Motivo Insights.
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    23 min
  • QRCA Day 1 Flyover

    QRCA Day 1 Flyover
    Feb 28 2025
    *This podcast mini-series is brought to you by Multilingual Connections, enabling you to connect with your audience in their language. And be on the lookout for Parts Two and Three of the QRCA series!* How do thought leadership and networking tools shape modern qualitative research? A look inside QRCA. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney presents Part One of a three-part Conference Flyover from QRCA in Philadelphia, featuring conversations about thought leadership strategy, networking tips, and the future of AI in research. Multilingual Connections founder and CEO, Jill Kushner Bishop, PhD, joined Business Development director, Carlos Hevia, in Philly for this annual conference. With bilingual moderation, and many other translation, coding and transcription services useful to the market research industry, they enjoyed talking with colleagues and amplifying important voices at QRCA. Stephanie Douglass, CRO at Little Bird Marketing took to the conference, using the podcast interview as an exceptional networking tool to bring you this show with many voices! From first-time attendees to veteran researchers, these conversations reveal how industry leaders adapt to technological changes while maintaining valuable human connections. "This year is going to be a really exciting year for qualitative research because I think we have gotten over the initial AI hump," Kelli Hammock of L&E Research explains. "Things are getting really exciting in the industry, because people are using it in so many different ways." Their thought leadership strategies span multiple perspectives on research excellence. Cynthia Harris draws parallels between the mental preparation needed in qualitative research and other disciplines, while Norma Mendez and Lillian Martinez of Fieldwork share networking tips that make QRCA distinctive. Featured guests in this episode include Cynthia Harris, Principal Researcher at Harris Research; Nicole Potter, Research & Design Leader; Norma Reyes and Lillian Gonzalez of Fieldwork; Justin Bailey, CEO of Bailey Research; Susan Owens, Research Manager; Claire Kuhn, Senior Manager of Client Services; Kelli Hammock, VP of Research Solutions at L&E Research; and Jill Bishop, PhD and Carlos Hevia, CEO & Founder and Business Development director of Multilingual Connections respectively.
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    25 min

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