Power Producers Podcast

Auteur(s): David Carothers
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  • Résumé

  • We are refining and redefining the sales game. A place where sales professionals can come to learn from other sales professionals and thought leaders who have mastered their craft. Real sales professionals. Real stories. Real results. Are you ready to feel the power?
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Gestion et leadership Réussite personnelle Marketing et ventes Économie
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Épisodes
  • Displacing The Incumbent with Risk Management Tools

    Displacing The Incumbent with Risk Management Tools
    Oct 18 2024
    In this episode of Power Producers Shoptalk, David Carothers interviews Dustin Boss, co-founder of Emerge Apps. Dustin discusses how his experience as a producer led him to develop a suite of technology tools for agents, including OSHA compliance and risk management software. He shares insights into how these tools can help agents offer more than just insurance by focusing on compliance, safety, and risk management. This episode highlights creative ways to approach middle-market clients and the importance of leveraging technology to differentiate from competitors. Key Points Non-Insurance Engagement Dustin emphasizes leading with value beyond insurance, such as compliance and safety solutions, to build deeper relationships with clients. Emerge Apps Suite Dustin's company offers several tools, including OSHA Logs and Automate Safety, that help agents open doors by providing compliance solutions, reducing client risks, and locking in retention. Innovative Sales Approach By working outside of traditional insurance renewal cycles and focusing on pain points like OSHA compliance, agents can subtly displace incumbent relationships and gain long-term clients. Customization and Real-Time Insights Tools like OSHA Logs allow agents to monitor clients' safety records in real-time, helping to prevent issues before they escalate into claims, which ultimately improves client retention. Future of Risk Management Emerge Apps continues to innovate with new products like Light Duty Works, aiming to offer comprehensive solutions for managing workplace safety and reducing claims. Connect with: David Carothers LinkedIn Dustin Boss LinkedIn Kyle Houck LinkedIn Visit Websites: Power Producer Base Camp Emerge Apps Killing Commercial Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes
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    1 h et 2 min
  • Lawson Condell - Enabling Producers with Riskbly

    Lawson Condell - Enabling Producers with Riskbly
    Oct 16 2024
    In this episode of Power Producers Podcast, David Carothers interviews Lawson Condell, founder of Riskbly, a platform designed for commercial insurance agents to streamline risk management services. Lawson shares his journey from the Air Force and sales roles at ADP and Oracle to founding Riskbly. He created Riskbly to address inefficiencies in the commercial insurance process by providing agents with a white-labeled, customizable platform for managing policy documents, safety videos, risk management programs, and real-time insights. Key Points Riskbly's Inspiration Lawson built Riskbly based on his experience in commercial insurance, aiming to simplify risk management and enhance communication between agents and clients through a unified platform. What Sets Riskbly Apart Riskbly is fully white-labeled and customizable, allowing agents to provide seamless risk management under their brand. It integrates policy documents, safety training, and HR resources in one platform, avoiding multiple systems. Real-Time Insights Agents can monitor clients' progress on risk management tasks in real time, ensuring proactive follow-up and ongoing support throughout the year, not just at renewals. Tailored Risk Management Programs Agents can assign specific programs to address client risks, such as safety or compliance issues, and track progress. This ensures clients follow through on risk reduction efforts. Adoption and Client Engagement Riskbly uses notifications, mobile access, and training content to drive client engagement. It can also be used as a prospecting tool by offering it to potential clients during the sales process. Future Plans Riskbly aims to integrate with other tech solutions and provide underwriters access to real-time client risk management data, potentially leading to better pricing and decisions. Connect with: David Carothers LinkedIn Lawson Condell LinkedIn Kyle Houck LinkedIn Visit Websites: Power Producer Base Camp Killing Commercial Riskbly Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes
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    31 min
  • Targeted Digital Leads

    Targeted Digital Leads
    Oct 11 2024
    This episode of the Power Producers Shoptalk, is focused on the use of digital marketing tools, specifically pixel tracking, retargeting, and video proposals, to enhance lead generation and sales conversions in the commercial insurance industry. The discussion emphasized the importance of quick follow-up on leads, the role of automation, and the critical need for a well-defined sales process when dealing with cold traffic. David Carothers and Chris Langille highlighted the use of pixels for tracking website visitors, remarketing strategies, and content creation to drive traffic to agency websites. The session also covered how personalized content, like blog posts and video proposals, can significantly boost sales, especially when paired with proper retargeting. The call provided examples of retargeting through platforms like Facebook and Google, using video proposals via tools such as QuoteVids, and building custom audiences to drive more relevant traffic to an agency’s services. It also touched on the value of organic content over paid traffic in building long-term customer relationships. Key Points: Sales Process Efficiency Quick follow-up is essential, especially for cold traffic. Agencies need a well-defined process for responding to leads immediately via phone or automation. Speed is key in converting cold leads into sales. Remarketing with Tracking Pixels Utilize tracking pixels (Facebook/Google) to retarget website visitors who don't complete a conversion. This helps keep your brand in front of potential clients and reduces overall advertising costs by focusing on people who’ve already shown interest. Personalized Video Proposals (QuoteVids) Use tools like QuoteVids to create and send personalized video proposals, allowing prospects to review quotes, download documents, and accept proposals. It improves client engagement and boosts closing rates by providing a more interactive experience. Content Marketing as a Lead Generator Long-form blog posts and relevant content attract organic traffic, generate leads, and provide value. Clients who engage with educational content are often higher-quality leads, as they've already built trust with your brand. Case Studies for Social Proof Showcasing real client success stories through digital case studies builds credibility. They provide proof of your expertise and effectiveness, encouraging new prospects to trust your services. Outsource Paid Advertising Paid ad campaigns require expertise. Agencies should focus on creating organic, value-driven content and leave the complexities of paid advertising, such as Google and Facebook ads, to professionals to maximize return on investment. Balanced Automation and Personal Touch Automating certain processes, like follow-ups, is important for efficiency, but maintaining a personal touch is key. Automation should not remove the human element, which is critical for building trust and strong client relationships. Connect with: David Carothers LinkedIn Kyle Houck LinkedIn Chris Langille LinkedIn Visit Websites: Power Producer Base Camp Advisor Evolved Killing Commercial Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes
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    59 min
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