In this episode of the Prime Resources Podcast, BDR Head Coach and Trainer Shaun Weiss discusses the concept of creating an avatar for a top-performing sales professional. An avatar embodies the characteristics and qualities that make a salesperson successful. Shaun identifies five key traits of a successful salesperson's avatar:

• Sales drive
• Empathy
• Toughness
• Observance
• Being process-driven

In this discussion, he emphasizes the importance of being competitive, needing achievement, staying optimistic, and mental and physical toughness. Shaun also highlights the significance of empathy without going to extremes and the value of being observant and process-driven in sales. He suggests using the avatar as a checklist for self-assessment and seeking feedback from coaches or managers to improve performance. Shaun encourages continuous learning and adaptation to stay fresh and avoid falling into a comfort zone.

• 00:00 - Defining the Salesperson's Avatar
• 05:10 - Sales Drive and Competitiveness
• 06:38 - Balancing Empathy
• 08:32 - The Importance of Toughness
• 11:26 - Being Observant and Process-Driven
• 13:26 - Using the Avatar as a Checklist

In this episode of the Prime Resources Podcast, BDR Head Coach and Trainer Chris Koch discusses the opportunities and challenges of expanding into the light commercial market for residential contractors.

In the discussion, Chris highlights the vast size of the market, with nearly 6 million commercial buildings in the US, and emphasizes the potential in smaller owner-occupied buildings like medical offices, professional office buildings, veterinary clinics, and office conversions. He also stresses the importance of knowing your numbers, managing budgets, and not overselling your capabilities.

Discover how to take an intentional, strategic, and customer-focused approach to entering the light commercial market.

• 00:00 - Introduction
• 02:18 - The Opportunity in Smaller Owner-Occupied Buildings
• 08:24 - The Benefits of Commercial Maintenance Contracts
• 12:51 - Utilizing Existing Team Members for Sales
• 23:15 - Avoiding Pitfalls and Knowing Your Market
• 29:58 - Taking Action: Getting Started in the Light Commercial Market
• 33:13 - Conclusion

In this episode of the Prime Resources Podcast, BDR Head Coach Adam Skorstad shares how consistency in communication can result in success with your business and your team.

Adam tackles the lack of communication in most contractors' businesses, the importance of group communication, setting clear expectations, and how to communicate with employees who are not meeting the standards that have been set.

Discover how to level up communication within your business and best practices in building effective communication habits with your team!

• 00:00 - Introduction
• 01:20 - Do most contractors properly communicate with their team?
• 02:00 - What impact can consistent communication have on our team?
• 07:00 - Scenarios that require group communication
• 10:05 - Communicating to employees not meeting our standards
• 15:55 - How can we be proactive in our communication?
• 19:55 - Building the muscle of consistency in communication
• 25:45 - Final thoughts