Product Driven

Auteur(s): Matt Watson
  • Résumé

  • Building software products requires caring more about the product than it does the technology used to build the product. On this podcast, we discuss bringing a product driven mindset to every step of the product development process.
    Copyright 2025 Matt Watson
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Épisodes
  • How to Talk to Software Engineers with Josh Herzig-Marx
    Feb 20 2025

    🎯 Engineering Communication Excellence: Breaking Down Barriers with Josh Herzig-Marx

    A deep dive into transforming how product teams communicate with engineers, featuring expert insights from coach Josh Herzig-Marx. Learn practical frameworks for better collaboration, effective requirement documentation, and creating a culture of open dialogue in tech teams.

    🔗 Essential Links (Start Here!):

    Full Episodes: https://product-driven.captivate.fm/episodes

    Connect with Matt Watson on LinkedIn: https://www.linkedin.com/in/mattwatsonkc/

    Subscribe to our Newsletter: https://fullscaleteam.com/newsletter

    Get our FREE Ebook: https://fullscaleteam.com/productfirstteams

    Powered by Full Scale: https://fullscale.io/

    🔑 Key Discussion Points:

    Why perfect documentation isn't the answer and what to focus on instead

    The power of visual storytelling in product development

    How to engage engineers earlier in the product process

    Transforming engineers from order-takers to strategic partners

    Creating psychological safety for better team conversations

    ⏱️ Episode Timestamps:

    00:00 - Introduction and Background

    02:11 - Early Stage Company Challenges

    04:04 - The Problem with Perfect Documentation

    07:18 - Managing Trade-offs in Development

    13:07 - User Story Mapping and Visual Tools

    16:44 - The Power of Storytelling in Requirements

    20:23 - Google's Approach to Product Vision

    24:01 - Top Challenges in Early-Stage Companies

    26:39 - Bringing Engineers into the Process Earlier

    28:36 - Rethinking Documentation Approaches

    30:17 - The Importance of Fundamentals

    💡 Featured Insights:

    "The goal of documents isn't to better communicate, it's to have better conversations." - Josh Herzig-Marx


    📚 Resources Mentioned:

    RANDS Leadership Slack Community

    Josh's Website: jhm.lol

    User Story Mapping Techniques

    Lenny's Slack Community


    🎯 Ready to transform your engineering communication? Hit subscribe and the notification bell to never miss insights on building better product teams. Leave a comment with your biggest communication challenge - let's solve it together!

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    34 min
  • Product Managers Drive Value, Project Managers Track Tasks
    Feb 18 2025

    🎯 Product Management Evolution: Roles, Responsibilities & Future Trends

    In this insightful episode of Product Driven, Matt Watson and Jerel dive deep into the evolving landscape of product management, exploring the crucial distinctions between product managers, product owners, and project managers. They unpack how these roles contribute differently to software development teams and discuss why understanding these differences is vital for building successful products.

    🔗 Essential Links (Start Here!):

    Full Episodes: https://product-driven.captivate.fm/episodes

    Connect with Matt Watson on LinkedIn: https://www.linkedin.com/in/mattwatsonkc/

    Subscribe to our Newsletter: https://fullscaleteam.com/newsletter

    Get our FREE Ebook: https://fullscaleteam.com/productfirstteams

    Powered by Full Scale: https://fullscale.io/

    🎙️ Episode Summary:

    Explore the transformative world of product management as Matt and Jerel break down the key differences between project and product mindsets. Learn why product managers focus on outcomes while project managers concentrate on outputs, and discover how AI is reshaping these roles. The conversation highlights the importance of product thinking in engineering teams and why software developers need to evolve into "mini product owners" in an AI-driven future.


    Key Discussion Points:

    The fundamental differences between product management and project management

    Why project managers may be less valuable in modern software teams

    The CPO framework: Customer, Problem, Outcome

    How startup founders embody the ideal product management mindset

    The evolution of product management roles in the age of AI

    Why engineers need to develop stronger product thinking skills


    Chapters:

    00:00 - Introduction and Role Definitions

    02:31 - Project vs Product Management Comparison

    06:27 - Understanding Product Management

    09:13 - Scaling Product Teams

    15:18 - Product Manager vs Product Owner

    20:06 - The Future of Software Development

    22:17 - Product Management Specialization

    24:59 - Engineering and Product Management Integration


    🎯 Ready to Transform Your Product Journey?

    Don't miss out on future episodes packed with actionable insights and expert perspectives! Hit subscribe, enable notifications 🔔, and join our growing community of product-driven innovators. Share your thoughts in the comments below – what's your take on the future of product management?

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    29 min
  • Hero CTO turned Strategic CTO: The Path to Executive Leadership with Adam Horner
    Feb 13 2025

    🔄 From Hero to Leader: The Evolution of the Modern CTO

    Join Matt Watson and CTO coach Adam Horner in an insightful exploration of the transformative journey from technical hero to strategic leader. Discover why successful CTOs must evolve beyond individual technical contributions to drive organizational success through strategic leadership.

    This comprehensive discussion examines the critical transition phases of technical leadership, from founding engineer to executive CTO. Through practical insights and real-world experiences, learn how to navigate the challenging path from hands-on problem solver to strategic business leader while maintaining technical credibility.

    🔗 Essential Links (Start Here!):

    Full Episodes: https://product-driven.captivate.fm/episodes

    Connect with Matt Watson on LinkedIn: https://www.linkedin.com/in/mattwatsonkc/

    Subscribe to our Newsletter: https://fullscaleteam.com/newsletter

    Get our FREE Ebook: https://fullscaleteam.com/productfirstteams

    Powered by Full Scale: https://fullscale.io/

    Key Discussion Points:

    🎯 The four stages of CTO evolution

    💡 Transitioning from firefighter to strategist

    🔄 Balancing technical expertise with leadership

    ⚡ Executive team integration strategies

    📊 Product-driven leadership approaches

    🌱 Building empathy across engineering teams


    Chapters:

    0:00 - Introduction to modern CTO challenges

    3:14 - Four stages of CTO development

    5:08 - Strategic thinking importance

    7:01 - Managing firefighting mode

    10:05 - Delegation and ownership

    14:29 - Executive communication strategies

    18:28 - Product focus importance

    21:56 - Engineering empathy development

    27:15 - Communication fundamentals

    30:38 - Closing thoughts and resources


    Transform your technical leadership approach through strategic thinking and business alignment. Join our community of forward-thinking technology leaders shaping the future of software development.

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    33 min

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