Our guest today Kyle Godbey, is a service designer and transcontextual designer and has worked for over 20 years in the fintech industry, government and retail.

In this episode we talk to Kyle about one of the methods within the Cynefin ecosystem: the sensemaker methodology.

Sensemaker is "an online crowd-sourcing research tool for collecting and self-interpreted micro-narratives and for discovering actionable insights beyond surveys and focus groups"

We continue our discussion with software engineer and agile coach William Bartlett.

Last time we spoke, in episode 68, we discussed William's journey from waterfall to agile. We discussed the many potential benefits of taking an agile approach when it is done well, but also the difficulty many teams face in making it work for them, even when they are serious about making it work.

William argued that the issue goes deeper than a simple problem of mindset and that it has to do with how to teach and learn tacit knowledge.

In this episode we dive deeper into the topic of tacit knowledge and how it plays a role in design and innovation more generally, beyond just the teaching of agile concepts,. We will be discussing 4E cognition, gibsonian ecological psychology and Cynevin.

Topics touched upon:

Can tacit knowledge be taught?

Why is tacit knowledge an important part of innovation?

4E cognition

Nassim Taleb’s concept of antifragility

Today we want to explore how Jobs-to-be-done thinking is used in Product Design with our guest Chris Belmore. Chris is Director of Product Design at On the Beach – an online travel agent. He was Director of Product Design at the Financial Times, where he and Yann met and has long time agency experience, amongst others at Ostmodern – a digital product agency – as a research and design leader before he moved to the corporate dark side…