Programmatic Digest

Auteur(s): Helene Parker and Co-host: Manuela Cortes
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  • Résumé

  • The Programmatic Digest is a 20-30 minutes weekly podcast where we discuss with fellow industry expert programmatic and digital media news. Our mission on this podcast is to share knowledge, highlight Diversity & Inclusion in AdTech, and educate ourselves as we build this community of programmatic and digital ninjas. Would you like to learn more about programmatic? Check our Reach and Frequency™️ Course - https://www.heleneparker.com/course/ We offer customized training programs to you and your team - https://www.heleneparker.com/workshop/
    Helene Parker Consulting LLC 2019-2023
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Gestion et leadership Marketing et ventes Réussite personnelle Économie
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Épisodes
  • 167. SPO, AI, and Attention: the New Era of Programmatic Advertising with Albert Thompson

    167. SPO, AI, and Attention: the New Era of Programmatic Advertising with Albert Thompson
    Feb 4 2025
    In this insightful episode, Albert Thompson, Managing Director, Digital Innovation at Walton Isaacson (https://www.waltonisaacson.com/), shares his forward-thinking take on where programmatic advertising is headed. He challenges the industry to rethink outdated processes, improve partnerships, and embrace smarter ways of working. Looking ahead to 2025, Albert highlights AI’s potential to eliminate inefficiencies, spark creativity, and redefine how brands tell their stories and connect with audiences. Beyond technology, Albert dives into the importance of training—not just for newcomers, but for everyone. He emphasizes that staying curious and continuously learning is the key to staying relevant in a fast-changing, AI-driven world. He shares personal experiences and strategic insights on why companies should prioritize education at all levels to stay ahead of the curve. One of the most exciting parts of the discussion? Albert’s take on "agentic AI"—a game-changing concept where AI-powered agents go beyond human capabilities to transform industries. He explores how this shift will impact everything from creative strategy to how brands measure and capture consumer attention. From the evolving role of AI in programmatic advertising to the future of consumer engagement, Albert offers a fresh and engaging perspective on what’s next in the digital space. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency® program (https://reachandfrequencycourse.thinkific.com ), a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders (https://www.heleneparker.com/workshop/ ), adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hybrid model where we activate and we train Interested in training? Book a Free Call (https://www.heleneparker.com/contact/) Timestamp: (00:02) - Future of Programmatic (07:50) - Training and Implementing AI in Advertising (16:18) - The Future of Artificial Intelligence (28:47) - Redefining Creative in Programmatic Advertising (36:00) - The War for Attention in Programmatic (49:22) - Patience and Risk in Success We host Monthly Workshop for Free, Join the Waitlist for the next one below: https://programmaticdigest14822.ac-page.com/live-training-waitlist Meet Our Guest: Albert Thompson https://www.linkedin.com/in/albertthompson/ https://www.waltonisaacson.com/ Meet The Team: Hélène Parker - Chief Programmatic Coach Helene Parker Consulting LLC https://www.heleneparker.com/ Programmatic Media Experts | LinkedIn https://www.linkedin.com/in/helene-parker/ Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/ As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6881736433963474944 Programmatic Digest Youtube | LinkedIn https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/@programmaticdigest Manuela Cortes - Co-Host Programmatic Digest In Espanol Manuela Cortes | LinkedIn https://www.linkedin.com/in/manuela-cortes-/ Did you know that I have a private membership community where we meet to learn and grow together? We do optimization bootcamps, reporting and analysis, hands on keyboard training with other fellow traders and adops? Get the details here: programmaticdigest14822.ac-page.com/membershipwaitlist Join our next training program by signing up to our waitlist below: https://programmaticdigest14822.ac-page.com/live-training-waitlist?test=true
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    54 min
  • 164. Workshop #3 Preview: Reporting & Analysis

    164. Workshop #3 Preview: Reporting & Analysis
    Jan 7 2025

    Feel Free to Check out YouTube version here:

    https://youtu.be/fdUQVGYdS-0

    Enroll to our Streamline, Optimize, and Report: Free 3-Part Workshop Series for Programmatic Ninjas

    In workshop #3, we are focusing on:
    - Translating data into words everyone on the team understand
    - writing an analysis

    Join this workshop if you are looking to get a straight answer for:
    ✅ Spending hours creating campaign reports that only scratch the surface, leaving you and your clients unsure of actionable next steps?
    ✅ Frustrated by the lack of clarity in identifying which campaign metrics actually matter for optimization and future planning


    Check out what workshop 3 will be all about in this 3mins video below and sign up!
    https://lnkd.in/gdwgn6sa

    This workshop is made possible and FREE To you thanks to the our 3 amazing sponsors Digital Culture Group, LLC, AdLib: DSP Advertising Made Easy, AtomicAds.

    Workshop Highlights:

    Workshop 1: Pre-Campaign Launch

    📅 January 9, 2025 | 12 PM ET | 60-90 min

    Master automation, seamless DSP setups, and avoid common QA and SPO errors.

    Workshop 2: Campaign Optimization

    📅 January 16, 2025 | 12 PM ET | 60-90 min

    Optimize in 15 minutes or less and build confidence in targeting and strategy.

    Workshop 3: Reporting & Analysis (preview here)

    📅 January 23, 2025 | 12 PM ET | 60-90 min

    Turn data into compelling stories and actionable insights for clients.


    Check out what workshop 3 will be all about in this 3mins message below and sign up here:

    https://programmaticdigest14822.activehosted.com/f/34

    You can also find out more information about this on:
    https://programmaticdigest14822.ac-page.com/3partworkshop

    As always feel free to reach out to us with any questions or collab ideas:

    https://www.heleneparker.com/workshop/

    Even though you get the recordings for this workshop whether you join live or not, we are always running workshops and this is the waitlist you want to sign on to avoid missing any future ones, including bonus training emailed:
    https://programmaticdigest14822.ac-page.com/live-training-waitlist?test=true

    programmatic #adtech
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    3 min
  • 163. Workshop #2 Preview: Optimization

    163. Workshop #2 Preview: Optimization
    Jan 6 2025

    Feel Free to Check out YouTube version here:
    https://www.youtube.com/watch?v=a55qWDSYxrU


    Enroll to our Streamline, Optimize, and Report: Free 3-Part Workshop Series for Programmatic Ninjas

    In workshop #2, we are focusing on:
    - Defining optimization levers, as in the video
    - Understanding how to optimize if you only had 15 mins or less
    - Walking through a LIVE excel that look like your DSP report to help you navigate the data, thanks to our sponsor Digital Culture Group, LLC

    Join this workshop on Thursday January 16th, if you are looking to get a straight answer for:
    ✅ What do I look at to get started?
    ✅How Do I make changes?


    Check out what workshop 2 will be all about in this 3mins video below and sign up!
    https://lnkd.in/gdwgn6sa

    This workshop is made possible and FREE To you thanks to the our 3 amazing sponsors Digital Culture Group, LLC, AdLib: DSP Advertising Made Easy, AtomicAds.

    Workshop Highlights:

    Workshop 1: Pre-Campaign Launch

    📅 January 9, 2025 | 12 PM ET | 60-90 min

    Master automation, seamless DSP setups, and avoid common QA and SPO errors.

    Workshop 2: Campaign Optimization (preview here)

    📅 January 16, 2025 | 12 PM ET | 60-90 min

    Optimize in 15 minutes or less and build confidence in targeting and strategy.

    Workshop 3: Reporting & Analysis

    📅 January 23, 2025 | 12 PM ET | 60-90 min T

    urn data into compelling stories and actionable insights for clients.


    Check out what workshop 1 will be all about in this 90 sec video below and sign up here:

    https://programmaticdigest14822.activehosted.com/f/34

    You can also find out more information about this on:
    https://programmaticdigest14822.ac-page.com/3partworkshop

    As always feel free to reach out to us with any questions or collab ideas:

    https://www.heleneparker.com/workshop/

    Even though you get the recordings for this workshop whether you join live or not, we are always running workshops and this is the waitlist you want to sign on to avoid missing any future ones, including bonus training emailed:
    https://programmaticdigest14822.ac-page.com/live-training-waitlist?test=true

    programmatic #adtech
    Voir plus Voir moins
    3 min

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