In this episode, host Claire Feldman welcomes Victoria Stokes, a Northern Ireland-based copywriter specializing in wellness professionals, to the podcast. Victoria shares her journey from working as a journalist in women's magazines with a strong focus on wellness, to eventually becoming a freelance copywriter during the pandemic. She talks about the challenges of shifting to freelancing, developing copywriting strategies that help her clients attract business, and how therapists can use copywriting to connect better with their clients. Victoria also explains the importance of storytelling in copywriting, the role of email marketing, and offers actionable advice to therapists on writing effective copy for their websites and marketing materials. She highlights her new course, 'Emails to Earnings,' and her copywriting services for those who want assistance in their marketing efforts.

1. 00:00 Welcome and Introduction

2. 00:30 Victoria's Journey to Freelance Copywriting

3. 05:54 Understanding Copywriting

4. 10:32 Effective Copywriting for Therapists

5. 19:22 The Power of Storytelling in Copywriting

6. 31:53 Email Marketing Strategies

7. 36:59 Conclusion and Resources

You can connect with victoria on instagram https://www.instagram.com/writtenbyvictoriastokes/

In this episode, Claire Feldman delves into the significant benefits of email marketing for therapists, emphasizing the creation and value of lead magnets to attract ideal clients. Claire provides a detailed guide on setting up email lists, highlighting the importance of maintaining engagement through consistent and valuable content. She also introduces upcoming workshops aimed at helping therapists brainstorm and create effective lead magnets and harness email marketing to promote their practice and services.

00:00 Introduction to Email Marketing

02:15 The Importance of Lead Magnets

05:14 Creating Effective Lead Magnets

14:19 Building and Nurturing Your Email List

19:12 Email Marketing Strategies for Therapists

25:12 Upcoming Workshops and Conclusion

Join my email marketing workshop series here:

https://www.prosperinprivatepractice.com/email-marketing-workshops

In this impromptu and unscripted podcast episode, host Claire Feldman reflects on the challenges and achievements of 2024, particularly within the realm of private practice. Sparked by a recent membership coaching call, Claire emphasizes the importance of acknowledging small wins, addressing setbacks, and planning for the upcoming year. She shares three key reflective questions for listeners to consider: celebrating achievements, letting go of unhelpful habits, and carrying forward successful practices. Claire also invites listeners to join a vision and goal-setting session for 2025, encouraging a proactive and business-minded approach to the new year. 00:00 Welcome and Introduction 01:20 Reflecting on 2024: Challenges and Wins 05:14 Achievements and Growth in Private Practice 08:20 Letting Go of Setbacks and Burdens 10:44 Looking Ahead to 2025: Values and Goals 13:18 Vision and Goal Setting for the New Year 16:33 Invitation to Vision and Goal Setting Session 19:47 Conclusion and Final Thoughts Register to join my New Year Vision & Goal Setting Session