Brand marketing is the way you make your business visible to your audience. This article looks at why it's important and how to make it successful for your business.

• What is Brand Marketing?
• Brand and branding
• Branding and brand marketing
• Brand marketing and brand equity
• Why does brand marketing matter?
• Brand marketing and consumer relationships
• Start with a well-defined brand
• Challenges of brand marketing
• Get your brand marketing right
• Brand marketing FAQ

Click brand marketing to read along with the article.

A huge thank you to Olexy for providing the music for this episode. The track is called Morning Garden - Acoustic Chill. You can find Olexy's music on Spotify: https://open.spotify.com/artist/5DwJFJIziTFfRfVQUsMb7D?si=1kcqRpb3S76E1H00VIzzyg

Brand equity measures the value added to your business from having a recognisable name. It's split into 5 stages: awareness, recognition, testing, preference and loyalty.

• What is brand equity?
• Brand equity and brand awareness
• Brand equity stages
• Why does brand equity matter?
• Positive brand equity benefits
• Positive brand equity examples
• How to measure brand equity
• Build your brand equity
• Work with Puck Creations

Click brand equity to read along with the article.

A huge thank you to Olexy for providing the music for this episode. The track is called Morning Garden - Acoustic Chill. You can find Olexy's music on Spotify: https://open.spotify.com/artist/5DwJFJIziTFfRfVQUsMb7D?si=1kcqRpb3S76E1H00VIzzyg

Some people prefer to listen to articles and stories, so Puck Creations have decided to make that easier. You can listen to Puck Creations' articles in the form of an audio podcast. Download each episode on your favourite podcast platform and digest King Puck's Wisdom while you're driving or taking the dog for a walk in the park. Imagine the joy of learning about brand, marketing and storytelling while you're eating breakfast or finally running that 10k!

If you'd like to read along with some of the articles, visit King Puck's Wisdom.