This episode was inspired by a really great question I got from someone in my Instagram community. Today, I'm sharing some general guidance on how to decide what content to share for free vs. what to charge for.

The balance of giving and selling is what builds a sustainable business. People aren't just paying for your information; they're paying for your experience, your perspective, and your tools to implement. Share the what and the why for free, but charge for the how.

In today’s episode, I cover:

• Tips on the type of content to share for free
• How information alone doesn’t create results
• That people who pay, pay attention
• How your information should help with their problem and guide them on how to implement the solution
• The ultimate goal of all content is to sell the transformation
• Why share the “what” and “why” for free but charge for the “how”
• How everyone’s business is different, so do what works best for you

Connect with Mya:

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Find the complete show notes here: https://myanichol.com/2025/02/04/what-to-share-for-free/

Resources & Links:

• 150 Free Hooks
• List Building 101
• Manychat
• IG University
• Kajabi 30-day free trial + 20 free story templates

Mentioned in this episode:

Join IG University!

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In today's episode, I'm walking you through how to handle negative customer feedback. (I also have a fun surprise to share with you all!)

We all receive negative feedback in our businesses at some point, but feedback is just a data point. You get to decide what you do with it. I'm sharing some examples of what I've experienced and how I reacted.

In today’s episode, I cover:

• How even negative feedback can be valuable information
• Why every piece of feedback does not mean you have to take action
• How to find what multiple people are saying, not focus on one person’s opinion
• Why to hold off on knee-jerk reactions
• A script I use for how to respond to negative feedback
• How you can ask questions to learn more about how to make your offer better

Connect with Mya:

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Find the complete show notes here: https://myanichol.com/2025/01/28/negative-customer-feedback/

Resources & Links:

• 150 Free Hooks
• List Building 101
• Manychat
• IG University
• Kajabi 30-day free trial + 20 free story templates

Mentioned in this episode:

Join IG University!

IGU

In today's episode, I'm sharing how I set goals in my business for the year. It's a little different than how some people do it, but you'll take away some new ideas on how to set your goals for the new year.

In this episode, I dive deep into how to plan your life first, then fill in the gaps of time with your business goals. We are focusing on yearly, big-picture goals.

In today’s episode, I cover:

• Ways to recap what went right or wrong in 2024 and how to expand or change in 2025
• How I pull out a calendar for the entire year and plan out my personal life first, then focus on business planning
• Categorizing big projects first, then smaller projects that I want to accomplish throughout the year
• Why celebrating the wins in 2025 is important
• How focusing on how you want your business to feel this next year helps you create goals to reach that
• How goal setting is more than just revenue numbers

Connect with Mya:

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Find the complete show notes here: https://myanichol.com/2025/01/21/how-i-set-goals-in-my-business/

Resources & Links:

• 150 Free Hooks
• List Building 101
• Manychat
• IG University
• Kajabi 30-day free trial + 20 free story templates

Mentioned in this episode:

Join IG University!

IGU

Today’s episode is a good reminder to provide value, but don’t forget to do this one thing: sell.

In this episode, I share different scenarios that happened recently in my business that reminded me that selling is providing value. We don’t always have to provide free educational value in every single place we are reaching our audience. You can provide value, but don’t forget to sell!

In today’s episode, I cover:

• How I use my Instagram stories to connect as a human being while building my personal brand
• Why implementation equals transformation inside of your offer
• Why information does not equal transformation
• How people who pay, pay attention
• We should spend as much time selling our offer as we do creating free value content

Connect with Mya:

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Find the complete show notes here: https://myanichol.com/2025/01/14/provide-value/

Resources & Links:

• 150 Free Hooks
• List Building 101
• Manychat
• IG University
• Kajabi 30-day free trial + 20 free story templates

Mentioned in this episode:

Join IG University!

IGU

Today, I'm sharing a sales technique that made me $20k. I recently used this technique to launch my Plug and Get Paid course and saw massive success.

In this episode, I'm walking you through how to sell an offer by selling the lifestyle the offer will bring. In sales, we often don't think about the transformation as how it integrates into someone's life and what it would actually look like in a very specific scenario.

In today’s episode, I cover:

• Examples of selling by using specific scenarios
• Why your messaging has to resonate with people
• How to show how your offer will integrate into their life and benefit their lifestyle and routine
• How to show the physical representation of the emotional aspect that you help people with
• Why you need to sell the lifestyle on your sales page, Instagram stories, and in conversations
• How being specific and talking to one person actually helps more people than if you were trying to talk to everyone

Connect with Mya:

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Find the complete show notes here: https://myanichol.com/2025/01/08/sales-technique/

Resources & Links:

• Plug and Get Paid Course
• 150 Free Hooks
• List Building 101
• Manychat
• IG University
• Kajabi 30-day free trial + 20 free story templates

Mentioned in this episode:

Join IG University!

IGU

This is my 100th episode of the podcast! To say that I'm shocked to be here recording this episode would be an understatement.

I was struggling with what my topic should be because I wanted to make it extra special for this milestone. I then realized that I haven't missed a week of recording since I started the podcast in February 2023, so I don't need to put so much pressure on today's episode.

I'm sharing the lessons I've learned since starting this podcast in the hope that these lessons can help you win in your business.

In today’s episode, I cover:

• Not putting too much pressure on yourself for any one piece of content
• How proud I am that I show up for this podcast even when an episode or show metrics aren’t where I want them to be
• Why I do this podcast for the people and not the money
• How consistency is more important than perfection
• Not relying on vanity metrics and external validation to reach success
• How if you can’t sell when you have 100 people watching, you won’t be able to sell when you have 10,000 people watching

Connect with Mya:

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Find the complete show notes here: https://myanichol.com/2024/12/31/the-reason-youre-not-winning/

Resources & Links:

• 150 Free Hooks
• List Building 101
• Manychat
• IG University
• Kajabi 30-day free trial + 20 free story templates

If you have an Instagram account that is stale, sitting inactive, or needs optimizing, this episode is for you. I’m talking all about how to revive a dead Instagram account.

I’ve lost some followers in the last year, so I know what you’re going through! But I’ve figured out key steps to take and am back to growing my Instagram account. Breathe new life into your Instagram account with these simple steps.

In today’s episode, I cover:

• Why you do or don’t have to start a new account
• How to focus and hone in on your niche
• Ideas on how to elevate and refresh your branding and aesthetics
• Why you need to remove inactive followers
• If applicable, you should post a reintroduction to your audience about what’s to come on your account
• Why you should post 10 pieces of high-quality content right off the bat
• How the next piece of content should be the most valuable
• Why actively engaging with your audience makes a difference
• How and why you need to commit to consistency

Connect with Mya:

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Find the complete show notes here: https://myanichol.com/2024/12/24/how-to-revive-a-dead-instagram-account/

Resources & Links:

• 150 Free Hooks
• List Building 101
• Manychat
• IG University
• Kajabi 30-day free trial + 20 free story templates

Mentioned in this episode:

Join IG University!

IGU

This episode is the last part of a four-part series where I'm pulling back the curtain on everything that's happened in 2024. If you haven't listened to the previous three parts, be sure to listen to My business is not my baby - navigating entrepreneurship as a new mom, I hit rock bottom, and I canceled my summit.

I have a special guest with me today (my husband!) to talk about lessons learned from investing in franchises. We're sharing a real and raw look at our journey with investing in the franchise Dirty Dough, including walking you through opening and closing multiple store locations and what that loss looked like.

In today’s episode, we cover:

• What made us decide to become franchise owners
• How we decided on what franchise to invest in
• What it was like to scale so quickly
• The challenges we faced opening the stores
• The challenges we saw with corporate
• When we first realized that the business wasn’t working
• What the process looked like when selling the stores
• The lessons we’ve learned from this journey

Connect with Mya:

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Find the complete show notes here: https://myanichol.com/2024/12/17/lessons-learned-from-investing-in-franchises/

Resources & Links:

• 150 Free Hooks
• List Building 101
• Manychat
• IG University
• Kajabi 30-day free trial + 20 free story templates

Mentioned in this episode:

Join IG University!

IGU