In our previous episode, we delved into the "why" of referral sabotage, covering various reasons such as neglecting to ask for referrals, inconsistency in communication, and failure to acknowledge or reward referrals. Today, we shift our focus to the "what" of referral sabotage – the actual products and services you offer.
We explore how gaps in communication about your offerings can lead to missed opportunities, and how to ensure your clients are fully aware of all the products and services you provide. From identifying gaps in their IT estate to offering complementary services, we discuss strategies to maximise sales and revenue for your MSP business.
Join us as we uncover practical methods to enhance your communication strategy, both internally and externally, to optimise your referral network. By the end of this episode, you'll be equipped with actionable insights to overcome challenges and strengthen your referral network effectively.
Tune in to learn how to navigate the "what" of referral sabotage and take your MSP business to the next level.
Mike Knight MBA FCIM Director, MKLINK Ltd
