Building a multi-unit restaurant brand is hard. Now imagine bringing an already successful concept from overseas and launching it in the U.S. – where no one knows the brand, the competition is fierce, and guest expectations are sky-high. That’s exactly the challenge Troy Hooper is tackling as he leads Pepper Lunch into the American market.

With 533 locations worldwide, Pepper Lunch is a sizzling success across Asia, but in the U.S., it’s a fresh startup. In this episode of Little Raps, we get into the nuts and bolts of how Troy is building brand awareness, selecting franchise partners, and ensuring the operational and digital experience is seamless.

🔑 Key Takeaways:

✔️ How to educate a new market while staying true to your brand’s authenticity

✔️ The importance of multi-unit franchise partnerships and what Pepper Lunch looks for in an operator

✔️ Balancing menu localization vs. staying true to the brand

✔️ The technology stack that’s powering Pepper Lunch’s U.S. expansion

✔️ How Troy and his team use LinkedIn and social media to build buzz and credibility

✔️ Solving the challenge of off-premise dining for a sizzling, on-premise experience

This one’s packed with insights for restaurant operators, franchise leaders, and tech-forward hospitality pros.Don’t miss it!

🎙 Subscribe for more episodes on restaurant tech, digital experiences, and brand growth.

🛎 Connect with Troy Hooper on LinkedIn: https://www.linkedin.com/in/jtroyhooper/

🔗 Learn more about Pepper Lunch: https://www.pepperlunchrestaurants.com/

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