This episode is a gut check for solopreneurs navigating marketing, messaging, burnout, and the lies we’ve been sold about how to “do business right.”

Heads up: This is a cannabis-friendly space. You’ll hear us mention it briefly in this convo. We don’t center it, but we also don’t hide it. If that’s not your thing, you’ve got full permission to opt out. Consent and transparency matter.

Okay, now—here’s what we really need to talk about. In this conversation, Tristan and Brooke check-in about this moment and then explore the things Tristan wants every entrepreneur, solopreneur, or online business owner to hear right now:

Marketing is not selling. We need to stop conflating the two—it's keeping us stuck.

Marketing is visibility, storytelling, and building trust in your expertise—not just cranking out content.

Discernment is a skill. Learn the difference between a growth edge and a clear NO in your work.

Stop distracting yourself with tasks that feel easy or comfortable but don’t necessarily move things forward.

You don’t need to “figure out your niche.” Really.

You chose to work for yourself—so do it differently. Unlearn the templates. Break the rules. Make it yours.

This is not your average marketing or business pep talk. It’s an invitation to come back to your truth, clarify your focus, and stop wasting time trying to “get it right” according to someone else’s blueprint.

Call to Action:

Enjoyed this episode? Leave a rating and review on Apple Podcasts, and let us know how these insights are helping you in your work, or share this episode with someone who might benefit from it!

+ Episode Transcript

In this episode, Tristan and Brooke unpack a deeply nuanced, often messy conversation about the use of the word women (or womxn) in values-driven marketing—and what it means when that word doesn't fit. We talk about the continued use of gendered language in spiritual, somatic, and entrepreneurial spaces, the harm it can unintentionally cause, and how we might reframe our language to be more aligned, expansive, and inclusive.

This one’s part call-in, part call-out, and 100% rooted in care.

We explore:

- The disconnect between inclusive intentions and exclusive language

- Tristan’s personal journey navigating gender and visibility in business

- Why narrowing your niche around “women” can unintentionally uphold the very systems we’re trying to dismantle

- What it really means to market beyond the binary

- The power of resonance—and who gets left out when we default to gendered branding

Whether you’re a coach, healer, artist, or entrepreneur, this episode invites you to pause and reimagine how you speak to your people—especially if your people are more expansive than the word women can hold.

Relevant Resources:

Tristan’s article, “What to Say Instead of “Womxn” and Why It Matters”

Tristan’s article, “Spiritual Work Shouldn’t Harm: On Gender, Power, and Sacred Practice”

More free resources on gender and trans inclusion work

Call to Action:

Enjoyed this episode? Leave a rating and review on Apple Podcasts, and let us know how these insights are helping you in your work, or share this episode with someone who might benefit from it!

+ Episode Transcript

This episode was not planned—but it needed to happen. In a spontaneous and electric conversation (recorded in early January), Tristan and Brooke riff on one of the most overused and misunderstood concepts in the online business world: niching.

What unfolds is a real-time unraveling of binary thinking—about how we define ourselves, our work, and our worth.

We dig into:

+ Why the dominant narrative around niching is flawed—and how it's keeping many of us stuck

+ The myth of “clarity” and how it can be weaponized against multi-dimensional entrepreneurs

+ A new lens on pricing, sustainability, and self-trust

+ The false binary of “strategic” vs. “authentic” visibility

+ The complexity of marketing in extractive systems

This one’s got whiteboard energy. It’s messy, layered, and full of moments that might help you see your work (and your marketing) in a new light.

If you’ve ever thought: “I do too many things. I don’t have a clear niche.” or “I don’t know how to price my work in a way that feels good and still pays the bills…”

...this conversation is for you.

Mentions & Resources:

Gary Katz and the Katz Roadshow

Shoutout to Clementine Gold Group

Biz Models for Equity on-demand webinar

Call to Action:

Enjoyed this episode? Leave a rating and review on Apple Podcasts, and let us know how these insights are helping you in your work, or share this episode with someone who might benefit from it!

+ Episode Transcript