Owning a small business is challenging, and selling it can be a complex process. Having someone with industry experience in your corner can make a huge difference.

Joining us today is David Barnett, former finance broker turned business broker and then consultant. As a finance broker, he witnessed firsthand the struggles small business owners encounter when buying or selling a business. Now through his consulting, he provides unbiased advice, prioritizing client needs without the conflicts of interest often associated with commission-based brokerage.

David emphasizes the value of strong business connections and highlights the critical factors in a successful business sale: robust cash flow and well-defined, transferable processes that enable a smooth transition for a new owner.

(00:17:41) Maximizing Advertising Content for Successful Sales

(00:22:10) Understanding Business Valuation

(00:33:03) Identifying Transferable and Skill Gaps in Acquisition Strategy

(00:42:11) Systemizing Your Business for Sale

"The minute you decide to sell your business, the business itself becomes a piece of inventory. And you have to make this attractive for somebody to want to pick it up off the shelf and buy it.” - David Barnett

Connect with guest, David Barnett:

Website – David Barnett

YouTube – @DavidCBarnett

Podcast – David C. Barnett Small Business and Deal-Making Podcast

Book – Buying vs. Starting a Small Business: A Guide to Keep You from Going Broke

Book – 21 Stupid Things People Do When Trying to Buy a Business

Connect with host, Virginia Elder:

Website – Reaching Abundance

Facebook – Podcast Abundance Business Page

Instagram – Podcast Abundance

LinkedIn – Virginia Elder

YouTube – @ReachingAbundance

This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.

True abundance is about having the money, health, and time for a fulfilling life.

Virginia talks with Jen Smith, a leading voice in financial education and co-host of the Frugal Friends Podcast. Jen helps people manage their money better so they can have the freedom to pursue their passions and strongly believes business owners must use their time and energy wisely to achieve success.

Her decision to prioritize publishing her book “Buy What You Love Without Going Broke” over launching a YouTube channel speaks to the power of making intentional decisions that honor your current life stage and personal values.

Redefining Abundance

(00:14:41) Intentional Resource Management and Stewardship

(00:25:44) Tips for SEO Podcasting and Video Content

(00:37:06) Releasing Perfection to Make Room for Authenticity

(00:43:35) Creating Alignment by Spending with Discernment

"We will always spend money. We will always spend time. So to think of frugality as just wanting less, consuming less, less, less, less is a lie. It's a good spending of it. That's why we shifted away from how do I spend as little as possible to how do I spend as intentionally as possible?” - Jen Smith

Connect with guest, Jen Smith:

Podcast – Frugal Friends Podcast

Book – Buy What You Love Without Going Broke

Instagram – Frugal Friends Podcast

Connect with host, Virginia Elder:

Website – Reaching Abundance

Facebook – Podcast Abundance Business Page

Instagram – Podcast Abundance

LinkedIn – Virginia Elder

YouTube – @ReachingAbundance

This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.

Podcasts & YouTube are booming, but creating them can take a ton of time...if you don’t have systems or help or both. To succeed, business owners must maximize efficiency in every production stage, from planning to recording to publishing.

Advance preparation and efficient recording practices such as setting up recording space, minimizing distractions, and testing tech can help simplify the process and improve your audience’s experience.

Discover how to streamline your workflow with techniques like batch recording, time blocking, and outsourcing editing, and how these strategies can save you time, reduce stress, and elevate your podcast’s quality.

(01:36) - Establishing a Consistent Podcast Production Schedule

(02:55) - Scheduled Recording Days, Outlines, and Scripting

(05:32) - Mastering Recording Logistics to Increase Productivity

(10:32) - Efficiency and Quality Improvements through Outsourcing

"You can host and record great episodes without them consuming hours of your week or already jam-packed month. With the right systems in place, you can consistently release high-quality content without spending your nights editing or stressing over what to say." - Virginia Elder

Connect with host, Virginia Elder:

Website – Reaching Abundance

Facebook – Podcast Abundance Business Page

Instagram – Podcast Abundance

LinkedIn – Virginia Elder

YouTube – @ReachingAbundance

This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.

Burnout, hustle, and grind – these words often define entrepreneurship. But it's time to rethink our strategy for success. Launching a new project or business should fuel your energy, not drain it.

Virginia welcomes Pete McPherson, founder of Do You Even Blog, and creator of many YouTube channels, blogs, and SAAS products for entrepreneurs. Forging a career path outside traditional norms, Pete shares the highs and lows of tackling projects, the benefits of starting a podcast, how he’s navigated several pivots, his intentionally unfocused business strategy, and why he champions methodically removing friction from your life based on your personality and what drives you.

Pete mentions his Enneagram number. Find yours using this free resource: https://www.truity.com/test/enneagram-personality-test

Have you ever taken the time to rank and rate the tasks you do each day based on the amount of energy required of you, the amount of time you spend, the benefit of the task, and whether the task moves you closer to the person you want to be?

2 Rules Pete lives by:

1. Don’t start projects that don’t have an end date.
2. Don’t do things that don’t meet an “acceptable” weighted score (up to discretion) of 3 criteria - money-making potential, energy requirement, love for the process

Finding Focus

(00:29:55) Living Your Best Life Now

(00:40:16) Creating Balance in Content Creation and Productivity

(00:47:26) Understanding Three Levels of Focus

(00:55:16) Three Big Reasons Everyone Needs a Podcast

"I can actually be like 90% of my dream person. Who do I want to be? I could be that person now. I don't have to wait until I make millions. I don't have to wait until my kids are out of the house, in college. I don't have to wait for a bunch of these things. I can do it now.” - Pete McPherson

That Podcast ROI Tracker we mentioned? It's here: https://podcastabundance.com/roi-tracker/

Connect with guest, Pete McPherson:

Website – Do You Even Blog

Website – Pete McPherson

Podcast – Do You Even Blog

Connect with host, Virginia Elder:

Website – Reaching Abundance

Facebook – Podcast Abundance Business Page

Instagram – Podcast Abundance

LinkedIn – Virginia Elder

YouTube – @ReachingAbundance

This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.

What if achieving financial freedom required walking away from the promise of a lucrative career path? Entrepreneurship may not offer immediate financial gain, but the rewards of pursuing one's own vision often make the risks worthwhile.

Joining the show today is Patrick Lonergan, founder of financial advisory business Vital Wealth and host of the Vital Strategies podcast. Patrick reveals why he left law school despite a full scholarship and how bold content strategies, strategic outsourcing, and podcasting have driven his business's success.

Unlocking Online Success

(00:14:07) From Law School to Real Estate Entrepreneurship

(00:28:33) Harnessing Content to Attract Niche Audience and Partnerships

(00:53:58) Building Credibility and Engagement through Podcasting

(01:02:56) Investing in Virtual Assistants and Professional Virtual Environments

"We all are sort of designed to want a drive-through breakthrough, right? I want immediate results, I want the 5 minute abs. And it's like, no, it doesn't happen. It doesn't happen in business, doesn't happen in our fitness, doesn't happen in our relationships. It just takes work and that work is worth it at the end of the day.” - Patrick Lonergan

Connect with guest, Patrick Lonergan:

Website – Vital Wealth

Instagram – Vital Strategies

Podcast – Vital Strategies

Newsletter - VitalStrategies.com/Cornerstones

Connect with host, Virginia Elder:

Website – Reaching Abundance

Facebook – Podcast Abundance Business Page

Instagram – Podcast Abundance

LinkedIn – Virginia Elder

YouTube – @ReachingAbundance

This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.

Aligning your podcast with your business mission expands your brand's reach. This allows you to share compelling content on your own show and effectively market yourself as a guest on other podcasts.

Consistently delivering engaging content that resonates with your audience and authentically reflects your brand values is crucial for the growth of both your podcast and your business.

Learn how to align your podcast with your brand's mission by defining your ideal listener, establishing content pillars, and continuously refining your content strategy based on listener engagement.

Optimizing Your Podcast and Your Business

(04:55) - Reinforcing Your Brand’s Mission and Understanding Your Ideal Listener

(06:30) - Benefits of Establishing Content Pillars

(08:23) - Aligning Your Podcast with Your Business Goals

(10:38) - Improving Engagement with Strategic Repetition and Refinement

"Then, as you go in time, your business evolves and so will your content. So go back to those content pillars and refine them. Change them. Allow for that growth. Reestablish what you want to talk about and why. But always go back to the question, does this support my business's goals?" - Virginia Elder

Connect with host, Virginia Elder:

Website – Reaching Abundance

Facebook – Podcast Abundance Business Page

Instagram – Podcast Abundance

LinkedIn – Virginia Elder

YouTube – @ReachingAbundance

This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.

The constant barrage of online business tips and strategies can be overwhelming and confusing for entrepreneurs. It's hard to know what online business advice to trust amongst a sea of conflicting opinions.

Today’s episode features Katy Miller, host of the podcast Katy Calls BS and founder of Miller Social, a social media strategy and course creation coaching firm. Katy doesn't mince words when describing the misery that can arise in business without clear boundaries, efficient content creation strategies, and knowing when to outsource to avoid burnout.

Unlocking Online Success

(00:14:08) Understanding Three Types of Course Creation Clients

(00:25:33) Power of Quality Content and Product Offerings

(00:37:59) Prioritizing Market Research to Determine Pricing Options

(00:47:04) Leveraging Podcast Groups for Strategic Content Batching

"That's what I think is so hard in online businesses that we get so many messages. We get so many double your prices, triple your prices, quadruple your prices tomorrow. But what if that's not my goal? Or what if those are not my clients? Abundance means a different thing for everybody. Success means a different thing for everybody.” - Katy Miller

Connect with guest, Katy Miller:

Website – The Miller Social

Instagram – The Miller Social

Podcast – Katy Calls BS

Connect with host, Virginia Elder:

Website – Reaching Abundance

Facebook – Podcast Abundance Business Page

Instagram – Podcast Abundance

LinkedIn – Virginia Elder

YouTube – @ReachingAbundance

This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.

Are you effectively engaging potential clients in your marketing funnel? Marketing success for financial advisors hinges on strategic content and strong connections with key audiences.

In today’s episode, Hillary Gale, the founder of Moneta Copy, dives into the critical role of lead magnets and email sequences in marketing strategies for financial professionals. Hillary stresses the value of knowing your audience and giving them what they want to keep them coming back for more.

Crafting Effective Engagement

(00:11:35) Strategic Lead Magnet Placement for Visibility Boost

(00:22:55) Content Creation Inspiration for Financial Professionals

(00:34:01) Strategic Long-Form Content for Business Growth

(00:49:30) Tailoring Content for Target Audience Success

"What I wanted to do with my Finance Marketing Podcast was bring on examples of financial advisors and financial coaches and other finance professionals who are doing some really exciting things with their marketing. And just really be able to give those people a voice so that other professionals who are struggling to find what's the unique way that I can create content? What's my unique take? Can get inspiration from people who are really crushing it with their marketing.” - Hillary Gale

Connect with guest, Hillary Gale:

Website – Moneta Copy

Repurpose your Content Guide

LinkedIn – Hillary Gale Meehan

Podcast – The Finance Marketing Podcast

Connect with host, Virginia Elder:

Website – Reaching Abundance

Facebook – Podcast Abundance Business Page

Instagram – Podcast Abundance

LinkedIn – Virginia Elder

YouTube – @ReachingAbundance

This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.