In this episode, I explore the surprising parallels between recruiting and dating. From first impressions to long-term commitments, the way we engage with recruits is similar to how we build relationships. If you approach recruiting like dating—by focusing on connection rather than selling—you’ll build stronger, more meaningful relationships that lead to better hires and long-term retention.

• [00:00] Introduction – Recruiting and dating have more in common than you think! Why understanding this concept can transform your recruiting success.
• [01:30] Recruiting Is Like Dating – The process of sorting through candidates, handling unpredictability, and managing ghosting.
• [03:00] Why Selling Doesn't Work in Recruiting – Transitioning from a sales mindset to a relationship-building approach.
• [05:00] The Complexity of Career Changes – How recruits weigh major life decisions and why leaders must guide them with empathy.
• [07:30] The Slow Build vs. The Quick Close – Why recruiting isn’t about rushing but about building a foundation of trust.
• [10:00] The Ideal First Contact – Crafting a compelling, non-sales-driven first conversation with a recruit.
• [12:00] The Progression of Relationship Recruiting – Moving from initial conversation to deeper engagement without forcing commitment.
• [15:30] The Power of Affirmation in Recruiting – Why affirmation is one of the strongest motivators in both dating and recruiting.
• [18:00] Serving Before Asking – Why giving value first leads to stronger, more successful recruiting relationships.
• [21:00] Dreaming With Your Recruits – How asking about their dreams over the next five years creates lasting loyalty.

1. Recruiting Is About Relationships, Not Sales – Selling opportunities too early creates resistance, while relationship-building fosters trust.
2. Slow Down to Speed Up – Just like dating, recruiting requires a natural progression to be effective.
3. Affirmation Builds Connection – Encouragement and recognition go a long way in both recruiting and leadership.
4. Put Their Interests First – Giving value before making an ask makes recruits more open to future opportunities.
5. Help Recruits Dream – Leaders who help people reach their long-term goals will attract and retain top talent.

Recruiting isn’t about pushing opportunities—it’s about building trust and offering value over time. The best recruiters act like great relationship builders, leading with curiosity, affirmation, and genuine interest in their recruits' success. If you focus on relationships over transactions, your recruiting and retention will transform.

Want to build better recruiting relationships? Subscribe to my weekly email at 4crecruiting.com or schedule a coaching session at bookrichardnow.com. Let’s refine your recruiting strategy together!