Helen Tyrikos is one of those rare breeds - a senior female football administrator who actually is paid for her work. Legendary in Soccer circles, Helen is doing amazing work researching the relationship between a parents behaviour and the kids' collection red cards - so sit up straight; we are looking at YOU, Mummy. Even if you are a Daddy. Here's another interesting tidbit, I bet you never considered...When a kid makes the big time, who actually sees the money? Helen has some amazing facts about the financial return clubs get for developing elite players - when a kid gets discovered, what's in it for your local club? And is it the same for girls as it is for boys? No? Oh, come on. You surprise me. All you never knew you needed to know about parents, red cards and money. Follow us on Insta and follow the show.
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