• Reframing NCAA Marketing Approaches to Women's Sports

  • Apr 5 2024
  • Durée: 46 min
  • Podcast

Reframing NCAA Marketing Approaches to Women's Sports

  • Résumé

  • This episode focuses on initiatives college athlete departments can take to cultivate investment in women’s sports by reconnecting and celebrating the accomplishments of women athletes from previous eras with current women athletes. The University of Oregon’s Women in Flight serve as case examples of what can be accomplished by reframing promotional efforts and embracing past, present, and future generations of women college athletes.

    Host: Dr. Ellen Staurowsky

    Guest: Colleen Dibble (Academic Coach and Doctoral Student, University of South Carolina)

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