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00:01:53 Dr. David Rock created the SCARF model
00:05:34 Assertive Communication
00:09:17 What Makes Assertive Communicators Different
00:10:45 Ten Essential Assertive Communication Habits
00:22:06 Bonus: The Broken Record Technique
00:23:47 Give and Take: The Art of Feedback
00:27:02 The Situation-Behavior-Impact (SBI) model
00:30:50 The Best Way to Receive Feedback
• Regulate your own emotions by being aware of the underlying needs they express: status, certainty, autonomy, relatedness, and fairness.
• Be assertive and communicate your needs, limits, and perspective with clarity and kindness. Be clear, calm, firm, open, in control, and respectful. Decide on the type of assertion that best fits your needs: basic, empathic, consequence, discrepancy, or negative feelings assertion.
• When it comes to giving or receiving feedback, remember that it is about behaviors and actions and not about people. Be kind, but also don’t take things too personally.
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