Welcome to Roofer Growth Hacks! In this episode, We sit down with Dr. Jessica Stahl, a pioneering organizational psychologist and founder of Ignite Results. Jessica specializes in helping contracting businesses scale through innovative leadership and team development strategies.

We dive into actionable growth hacks designed to help roofing contractors build stronger teams, improve communication, and develop a leadership mindset that drives business success. Jessica shares her expertise in organizational psychology, offering valuable insights to help you overcome growth challenges and create a thriving company culture.

Tune in for expert tips and proven strategies that will take your roofing business to the next level

About:

Ignite Results is a pioneer in the roofing industry and our approach is radical. We are not a business in a box company. Everything is custom! We actually come out to your company and deep dive into your business. We take time to understand who you are, your pain points, your culture, and your goals. We guide you every step of the way through the growth process. We take the pressure off of you so that you can focus on running your business and spending time with family. Timestamps:

[00:00 - 01:14] - Intro

[01:15 - 02:26] - Jessica’s Entrepreneurial Journey - Where she started and where is she now?

[02:27 - 03:06] - What is Organizational Psychology?

[03:07 - 04:14] - What’s Holding Roofers Back? The #1 Issue Uncovered

[04:15 - 06:32] - How to Shift Your Mindset & Lead with Confidence

[06:33 - 09:28] - Breaking Barriers: How to Improve Proactive Communication?

[09:29 - 11:37] - Core Values in Business—Are Owners Really Prepared?

[11:38 - 17:40] - The Best Morning Routine for Entrepreneurs—What Works?

[17:41 - 21:55] - The Most Common Mistakes Roofers Make and How to Avoid Them?

[21:56 - 23:59] - What’s Next? Key Trends Shaping the Future

[24:00 - 24:23] - Word from Sponsor

[24:24 - 28:14] - Lightning Round/

[28:15 - 33:40] - Episode Wrap-Up & Biggest Takeaways

Resources:

RoofingSites: https://www.roofingsites.com/

https://www.igniteresults.net/

Connect with us!

Podbean: https://roofergrowthhacks.podbean.com/

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Facebook: https://www.facebook.com/roofingsites

Instagram: https://www.instagram.com/roofingsites/

Welcome to the latest episode of Roofer Growth Hacks: The 2025 Roofing Marketing Blueprint: Navigating a New Era for Roofers. In this episode, Chris Hunter dives into the essential strategies every roofing business needs to succeed in the year ahead. From navigating Google’s constant algorithm changes to building a solid marketing plan, we provide the tools and insights you need to stay competitive. This interactive session also includes tips on leveraging our exclusive workbook to prioritize your efforts, optimize your ad spend, and achieve your revenue goals. Tune in and start building your blueprint for success in 2025!

About:

RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 01:12] - Intro

[01:13 - 03:13] - Who is Chris Hunter?

[03:14 - 05:09] - The Overcrowded Roofing Market: Issues in Roofing Industry

[05:10 - 07:08] - The Roofing Marketing Machine: Building a Strategy That Works for You

[07:09 - 11:31] - The 4 Pillars of Your Marketing System

[11:32 - 15:00] - The First Steps to Success: Reviews, Reputation, and Your Website

[15:01 - 23:09] - Winning the Roofing Game: Social Media, Google Domination, and Reputation Boosts

[23:10 - 27:43] - From Reviews to Job Site Photos: Top Social Media Tips for Roofers

[27:44 - 31:06] - Why Retargeting Ads Are a Must-Have for Roofers

[31:07 - 33:36] - Don't Let Leads Go Cold: Build Trust with Lead Nurturing and Monthly Newsletters

[33:37 - 37:41] - Boost Your Business with Referrals: Building a System for Success

[37:42 - 39:40] - Unlock Your Success: Free Workbook and Tools for Roofers

[39:41 - 42:04] - Self-Evaluation of Marketing Efforts

[42:05 - 44:28] - Setting and Prioritizing Goals

[44:29 - 48:17] - Understanding Financial Metrics

[48:18 - 55:33] - Budgeting for Marketing Success

[55:34 - 57:30] - Allocating Marketing Resources

[57:31 - 59:27] - Episode Wrap-Up & Biggest Takeaways

Resources:

RoofingSites: https://www.roofingsites.com/

Connect with us!

Podbean: https://roofergrowthhacks.podbean.com/

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Facebook: https://www.facebook.com/roofingsites

Instagram: https://www.instagram.com/roofingsites/

Welcome to Roofer Growth Hacks! In this episode, We sit down with Evan Hoffman, a seasoned fractional CMO with extensive experience in helping home service businesses thrive through innovative marketing strategies.

We dive into actionable growth hacks designed to help roofing contractors elevate their marketing efforts and drive measurable results. Evan shares his expertise in the roofing industry, offering valuable insights to help you overcome growth challenges and achieve sustained success. Tune in for expert tips and creative strategies that will take your roofing business to the next level!

About:

Evan Hoffman is the Co-Founder of On Purpose Media. He previously worked at Best Version Media as a Publisher. Evan Hoffman attended the University of Alberta.

On Purpose Media is dedicated to supporting local home service companies by allowing business owners to concentrate on their expertise—delivering outstanding service. Their mission is straightforward: to offer honest and transparent digital marketing that delivers tangible results. They prioritize clear communication and measurable outcomes, ensuring growth without unnecessary complexity or empty promises.

Timestamps: [00:00 - 01:12] - Intro

[01:13 - 05:42] - Evan’s Entrepreneurial Journey - Where he started and where is he now?

[05:43 - 08:07] - Unlocking the Secret to Successful Referrals: Strategies for Roofers in 2025

[08:08 - 10:29] - Making Referrals Rewarding: How to Incentivize with Co-Branded Gift Cards

[10:30 - 15:11] - The Rule of 10: Empowering Your Team to Maximize Referrals and Revenue

[15:12 - 17:09] - Where to Start? A Fractional CMO’s Deep Dive into Roofing Businesses

[17:10 - 18:10] - Who Benefits Most? The Ideal Client

[18:11 - 20:31] - What are ROAs and Why are They Important?

[20:32 - 22:39] - Frontline Fails: Why Service Knowledge is Non-Negotiable for CSRs

[22:40 - 24:06] - Marketing Trends to Watch: What Every Business Should Focus on in 2025

[24:07 - 27:01] - Engage, Entertain, Educate: Making Roofing Fun for Your Audience

[27:02 - 28:18] - What is ASMR and How is It Done in Roofing Videos?

[28:19 - 28:44] - Message from the Sponsor

[28:45 - 29:44] - Lightning Round - Evan’s Favorite Personal Hack

[29:45 - 30:52] - Evan’s Favorite Business Hack/Favorite AI Tool

[30:53 - 32:02] - The Best Advice Evan Has Ever Been Given

[32:03 - 33:00] - How Can Roofers Get in Touch With Evan?

[33:01 - 38:44] - Episode Wrap-Up & Biggest Takeaways

Resources: On Purpose Media : https://onpurposemedia.ca/

RoofingSites: https://www.roofingsites.com/

Connect with us!

Podbean: https://roofergrowthhacks.podbean.com/

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Facebook: https://www.facebook.com/roofingsites

Instagram: https://www.instagram.com/roofingsites/