Are sales and marketing really the same thing? Or do they play completely different roles in a business? In this episode, we break down the key differences between sales and marketing, how they complement each other, and why understanding both is crucial for business success.

🔹 Plus, we dive into the 4 Levels of Competency—a game-changing concept that explains how people develop skills and master their craft, from unconscious incompetence to unconscious competence. Whether you’re in sales, marketing, or any profession, this framework will help you level up!

Learn more about Aaron Santos at; https://roofcoach.net

Subscribe to our page for more home services content / resources.

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

In this episode, we dive into the fascinating journey of rebranding a roofing company and expanding its reach into the retail sector. We explore the challenges and successes of refreshing an established brand, creating a new identity, and leveraging marketing strategies to stand out in a competitive industry. Plus, we discuss the exciting venture of pushing into the retail space, exploring the opportunities and hurdles that come with diversifying the business. If you're interested in business growth, branding, and the strategies behind entering new markets.

Subscribe to our page for more home services content / resources.

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Subscribe to our page for more home services content / resources.

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated

Yard Sign Playbook: https://www.dopemarketing.com/yard-sign-playbook
DOPE: https://www.dopemarketing.com/

Dave Carroll from DOPE Marketing sat down to discuss wellness and overcoming challenges, not only as a business leader, but as a human. We talk about routines and exercise, masterminds to learn from your peers, how to overcome obstacles in your life, and more. Dave speaks on setting small and attainable goals to help you achieve your bigger goals and I think that is a big takeaway that could help a lot of people. We hope this episode helps: whether you have some specific takeaways for your personal/mental health, or maybe you just feel heard that you're not alone in the challenges you face.

Here's to 2025 being an amazing year for all of us, cheers!

0:00 - Intro

2:14 - Dave’s Wellness Strategies

9:51 - Workout / Sleep

13:24 - Work Life Balance as Entrepreneurs

18:32 - 75 Hard & EOS

20:21 - Masterminds & Adventures

37:10 - Tech & Distractions

40:09 - Attention Economy For Home Service Businesses

47:50 - Yard Sign Talk

In this inspiring episode, we sit down with the team from Black & White Roofing to uncover how they’ve built a thriving business without a traditional sales team. Using bold guerilla marketing tactics and a customer-first approach, they’ve redefined what success looks like in the roofing industry.

Learn More about Black & White Roofing at; https://blackandwhiteroof.com/

Subscribe to our page for more home services content / resources.

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

In this episode, we dive deep into the latest trends, deals, and opportunities shaping the roofing industry. Whether you're a contractor, business owner, or investor, understanding the landscape of mergers and acquisitions in 2025 is critical to staying ahead.

Learn more about Gregg Schonhorn at https://sfpadvisors.com/

Subscribe to our page for more home services content / resources.

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

In this video, we break down the secrets to creating a flawless roofing customer experience from start to finish. 🏠✨ Whether you're a roofing contractor or a homeowner looking for insights, we’ll reverse-engineer the process to highlight key elements like effective communication, quality assurance, and personalized service.

Becca Switzer of Roof Sales Mastery and I discuss what we think 2025 will look like for the roofing industry. We discuss Private Equity, Financing, and many more sales topics.

If you'd like to learn more about Becca: https://roofsalesmastery.com/

In this episode of our podcast, we dive into the future of roofing marketing and explore what 2025 has in store for the industry. From emerging digital trends to the latest tools and strategies, we cover everything roofing businesses need to know to stay ahead of the competition.

Learn more about Michael Stearns at; https://ascenddigitalexperts.com

Subscribe to our page for more home services content / resources.

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth