Price minimums for wedding orders are SO important. They allow you to align with your client, reach your income goals, and can even help target clients with your ideal aesthetic!

How I went as long as I did without a minimum, I will never know, but I’m here to make sure you don’t make the same mistake!

We will dive into some practical steps you can use to find that sweet spot and come up with the actual number that you should use as YOUR wedding order minimum! We also lightly cover a little chatter about markets and finding your market niche (spoiler alert, I don’t think you should target the budget market pricepoint) AND we talk about how targeting your ideal client will allow you to serve them better!

Messge me to connect and get on the list to attend the FREE LIVE training, about how to set yourself up for a consultation that WON’T waste your time!! This free live training puts your order minimums to use in order to save your time and match up with clients that are the best fit!

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Episode link (full video format): Episode 07 | Why studio florists NEED a wedding minimum and how to come up with it | September 10, 2024

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As a wedding florist, I have had my share of mixed feelings about styled photo shoots. Styled shoots are a great tool when used RIGHT

This chat episode dives into getting more than just pretty photos out of your styled shoots—because to be honest, the benefits beyond just the photos is where the REAL value lives! We can get pretty photos from paid wedding clients, so put these steps into action to get

-Branding photos

-Design practice and artistic freedom

-Relationships within the industry

-Much more!

When approached in the RIGHT way, you can be a wedding florist who enjoys and reaps value from styled shoots! Because Lord knows, you will be asked to participate in them quite a bit :)

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Episode link (full video format): Episode 06 | Making styled photo shoots WORTH IT | September 3, 2024

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If you put yourself into a box as “not a naturally creative person” you will create a self-fulfilling prophecy. But what if you could believe that you can practice and become more creative in your business?? Because you totally CAN.

Creativity comes in many forms, but what most people immediately think of is the artful side—matching colors, creating textures, and working with the elements and principles of design. While this is all important, it is ALSO all SUBJECTIVE.

Hone in on your creativity in BUSINESS (how to set up systems, how to solve problems, how to structure client interactions) to start running a business that makes bank and does NOT make you crazy, and let your artistry and design style develop and change over time!

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Episode link (full video format): Episode 05 | YOU get to decide how creative you are | August 27, 2024

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This is how I currently package personal flowers for weddings--including the bouquets, boutonnieres, and corsages! Over 9 plus years I have honed in on systems that maximize ease and beauty for the client AND my self/my staff on wedding day.

I feel like some of my favorite parts of this episode are the small tweaks--pre-printing labels in craft organizer, re-using packaging paper, and stock piling your materials ahead of time are just some of the small things that just make life easier (and in my opinion, BETTER).

Your packaging should be tailored to the model, brand, and needs of your business, allllll centered on best serving the needs of your ideal client!

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Episode link (full video format): Episode 04| Personal Flowers Packaging | August 20, 2024

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Today we dive into creating a recipe for a bouquet--mostly in the context of bridal or bridesmaid bouquets. There is no concrete formula that I use all the time, which gives you the flexibility to tailor the bouquet to your own style and the client's style vision!

I love looking at the overall texture and playing around with different types of flowers to create different styles or emphasize a certain look or feel.

Use a marking method to start to get familiar with the ratio and quantity of each flower type that you like (and the proportions that create each different style) and you will be intuitively writing bouquet recipes in no time.

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Episode link (full video format): Episode 03|Creating bouquet recipes | August 13, 2024

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A streamlined guide to processing your flowers--the system to get them unpackaged, cleaned, and hydrated from wholesale and ready to use in your designs!

Content includes:

-What types of buckets I like to use and how I like to clean and fill them

-Type of cleaner and flower food solution I like to use

-Common care tips for the most common blooms and foliage that I use

Reach out on Instagram for exact links to anything seen here :)

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Episode link (full video format): Episode 02 — Catherine Rose Floral

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A rundown of an average week in my life as a self-employed wedding floral designer! It is important to create systems and routines in your business—this has helped keep me sane and run my business smoothly and efficiently! Come along as I outline what a typical week might look like. Use this info as a jumping off point to your own workflow and be sure to adjust to your own needs, personality, and lifestyle! Most of the tasks I chat about here fall into the 8-4PM timeline, this sample week should give a good idea of what an average week is like based on one Saturday wedding in the schedule! —— Episode link (full video format): CatherineRoseFloral.com/rose-floral-school-show/episode01 —— Say thanks and help a girl out! Follow and Give a 5 Star rating! Instagram: (@rose.floral.school) Instagram TikTok: (@rose.floral.school) | TikTok