Run a Profitable Gym

Auteur(s): Chris Cooper
  • Résumé

  • Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.

    © 2025 Run a Profitable Gym
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Épisodes
  • Proven No-Ad Tactics for Generating 30 New Gym Leads Fast
    Feb 17 2025

    Want to get 30 new leads for your gym in 30 days without spending a dime on ads?

    Today on “Run a Profitable Gym,” Chris Cooper walks you through 10 proven no-ad tactics for generating more leads—including selling by chat, making "5130 posts," actively generating client referrals and creating lead magnets.

    Chris breaks down each tactic step by step, showing you how to use them to start more conversations, generate interest and bring in clients organically.

    You might decide to try all 10 or go all-in on just one. The key is to take action, track your results and repeat what works.

    If you’re a gym owner who’s tired of chasing after leads and coming up empty, tune in now and grab your free guide in Gym Owners United, using the link below.

    Links

    Gym Owners United

    Book a Call

    01:13 - Sell by chat & 5130

    04:08 - Generate referrals

    09:38 - Old leads & former members

    12:44 - Happy clients & lead magnets

    15:33 - Host a seminar or event

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    22 min
  • 30X Revenue Increase: How Key Skills Fueled Gym Growth
    Feb 13 2025

    Growing a gym from $800 to $25,000 per month doesn’t happen by accident.

    Gym owner Ian Smith achieved this revenue increase by working with a Two-Brain mentor to refine key entrepreneurial skills.

    In this episode of “Run a Profitable Gym,” Ian breaks down the five skills that fueled his gym’s growth: objective reflection, focus, tact, forward thinking and an abundance mindset.

    Objective reflection has allowed him to make data-driven decisions instead of emotional ones, and focus has helped him eliminate distractions and dial in on the work that moves his business forward.

    Practicing tact has empowered him to better handle tough conversations, and he’s used forward thinking to plan for long-term growth.

    Finally, by adopting an abundance mindset, he’s become more confident in his gym’s ability to provide value to clients—and ensure they see that value.

    Tune in to learn how to apply these skills and grow your gym.

    Links

    “The Golden Hour”

    Gym Owners United

    Book a Call

    02:25 - Objective reflection

    05:05 - Improving focus

    09:10 - Tact and de-escalation

    13:02 - Forward thinking

    17:34 - Abundance mindset

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    23 min
  • 5 Key Entrepreneurial Skills Every Gym Owner Needs in 2025
    Feb 10 2025

    Here’s a hard truth: You might be the main reason your gym isn't more successful.

    Today on “Run a Profitable Gym,” Chris Cooper shares five essential entrepreneurial skills that will help gym owners break through self-imposed limits:

    - Focus
    - Objective reflection
    - Tactful action
    - Forward thinking
    - Cultivating an abundance mindset

    He also explains why knowledge alone isn’t enough and provides practical tips for honing these skills and applying them to your business.

    You’ll learn how to better handle tough conversations, make proactive decisions and develop a mindset that fosters long-term success.

    Tune in to learn how to master these skills and remove the ceiling on your gym's growth.

    Links

    Gym Owners United

    Book a Call

    03:23 - Focus and do the work

    6:52 - Objective reflection

    10:05 - Tact and de-escalation

    14:12 - Forward thinking and problem solving

    16:18 - An abundance mindset

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    22 min

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