Want to earn $100,000 a year from your gym? Passion alone won’t cut it. You need a clear plan.

Today, Chris Cooper introduces a proven, step-by-step guide: “The Gym Owner’s Checklist for Hitting $100K+ Annual Income.”

Based on data from thousands of gyms worldwide, this checklist outlines exactly what you need to do to build a profitable, sustainable business.

It’s broken down into six essential areas:

- Get More Clients
- Average Revenue Per Member (ARM)
- Length of Engagement (LEG)
- Effective Hourly Rate (EHR)
- Staff
- Finance

If you’ve ever felt overwhelmed by the business side of gym ownership, this checklist will give you a clear path forward.

Join Chris for a live walkthrough and Q&A on April 29 at 12 p.m. EDT in Gym Owners United—linked below.

Links

Gym Owners United

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0:01 - Intro

2:29 - Overview of the checklists

3:48 - Client headcount, value & retention

8:13 - Owner pay, staff & finance

9:50 - Your next step

At just five months old, Emilie Towns’ gym is already averaging more than $450 per member per month.

Instead of offering big group classes, Emilie built Ardent Fitness on a high-value foundation by focusing on semi-private and small-group training.

In this episode of “Run a Profitable Gym,” Emilie shares how her mentor helped her launch with clarity and confidence, and she lays out the systems that drive her success.

She breaks down her onboarding process and pricing strategy, and she explains how the Prescriptive Model has helped her retain clients, reinforce value and consistently deliver results. She also shares how she overcame early sales fears to find high-value clients.

If you've ever wondered how some gyms can charge so much more than others, dig into this episode!

Links

"Help First"

The Prescriptive Model

Gym Owners United

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0:01 - $454 ARM in 5-month-old gym

3:32 - Small group vs. semi-private

11:24 - Running a semi-private program

14:27 - How to find high-value clients

22:18 - The Prescriptive Model

What if every client in your gym happily paid you $20 more per month? What about $50 more? Or even $100 more?

In this episode of “Run a Profitable Gym,” Chris Cooper presents the Top 10 leaderboard for average revenue per member (ARM), with the No. 1 gym earning $724 per client per month.

He explains how these elite gyms have boosted their revenue by prioritizing client value over headcount.

In fact, one gym on the leaderboard increased its revenue by 38 percent while reducing its client base by 20 percent.

Chris also breaks down the Prescriptive Model, a client-centric strategy that aligns gym services with individual goals to produce better results.

Focusing on measurable results—instead of just workouts—builds trust, boosts retention and justifies premium pricing.

Tune in to hear why “more clients” isn’t always the answer and then start scaling your gym’s average revenue per member.

Links

The Prescriptive Model

Gym Owners United

Book a Call

00:28 - Top 10 gyms for ARM

04:30 - Why you must be profitable

09:03 - Fewer members, more revenue

11:54 - Quotes from top gym owners

16:30 - Method versus model