Show Notes: Kate Berry of Save the Redwoods League brings you behind the curtain and shares how she builds a nurturing community that treasures and supports our planet's ancient redwood forests. This lighthearted conversation weaves through the narrative of land conservation fundraising, where Kate's mastery of direct mail and digital marketing meets personal anecdotes and the art and science of direct marketing. This episode is a celebration of the connection donors forge with our natural world and is a reminder of our shared commitment towards safeguarding the tranquility of natural places like Hendy Woods State Park and beyond.
Timestamps:
- (00:00) Fundraising for Land Conservation
- (09:18) Accidental Fundraiser Finds Passion in Nonprofit
- (14:47) The Power of Nature and Fundraising
- (20:45) Exciting Trends in Conservation Fundraising
- (31:52) Balancing Ethics and Effectiveness in Outreach
- (36:37) Lightning Round: Outdoor Favorites
Keywords: Land Conservation, Fundraising, Nonprofit, Nature, Redwoods, Save the Redwoods League, Environmental Stewardship, Digital Strategies, Direct Mail, Philanthropy, Data Analysis, Creative Strategy, Pandemic, Donations, Strategic Communication, Climate Change, Parks, Database Migration, Wildfire Devastation, Donor Retention, Diversity, Equity, Inclusion, Organizational Growth, Social Justice, Outdoor Activities
